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Published in:
2023 | OriginalPaper | Chapter
FOMDAS FOODS: Digital Marketing Pioneer
Abstract
Zhejiang Fengdao Food Co., Ltd. is now the world’s largest canned orange production and export enterprises, accounting for 13% of total exports; The company’s main customers are domestic and foreign customers (annual exports of about 50 million US dollars) and suppliers of raw materials in the upper reaches of the supply chain (the company buys agricultural raw materials nearly 100 million yuan per year). In daily operation, the company uses cloud, big data and other digital technology to improve the internal office capacity, improve work efficiency, use digital marketing services, and use digital technology to achieve energy-saving green environmental protection. So how does such a can production-based enterprise, under the impact of the epidemic, through innovation and digital marketing services to get out of the enterprise’s predicament, improve the competitiveness of the enterprise?