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3. Formen des Online-Handels

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Author
Gerrit Heinemann
Published in
Der neue Online-Handel
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die wenigsten Online-Händler kommen noch in reiner Form vor. Lediglich Start-ups oder neue Formen des interaktiven Online-Handels wie zum Beispiel Dawanda oder Farfetch verfolgen zu 100 % ein einziges Geschäftsmodell. Schon die großen Pure Plays wie Amazon oder eBay sind Mischformen. Mittlerweile hat sich hier eine Vielzahl unterschiedlicher Betriebstypen herauskristallisiert, die sich anhand zentraler Merkmale beschreiben lassen und sehr unterschiedlich entwickeln. Zunehmend sind neue Formen des Online-Handels zu beobachten, zu denen auch der weiterhin stark wachsende Mobile Commerce zählt. Daneben entwickelt sich B2B-Online-Handel, also E-Commerce von Business für Business, zum „next big thing“.

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previous chapter Geschäftsmodell des Online-Handels
next chapter Geschäftssysteme und Benchmarks im E-Commerce
Title
Formen des Online-Handels
Author
Gerrit Heinemann
Copyright Year
2018
Book
Der neue Online-Handel

Print ISBN: 978-3-658-20353-5

Electronic ISBN: 978-3-658-20354-2

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-20354-2_3