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2012 | OriginalPaper | Chapter

Foundations of Service Modularization: Towards a Design Theory for Productizing Solutions

Authors : Dr. Michael Schermann, Prof. Dr. Tilo Böhmann, Prof. Dr. Helmut Krcmar

Published in: Implementing International Services

Publisher: Gabler Verlag

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This chapter addresses the problem of transforming custom IT solutions into reusable and standardized IT services. Marketing research shows that solutions create high value for the customer by meeting individual technical, organizational, and relational needs (Tuli et al., 2007). However, research also shows that delivering profitable solutions requires service providers to realize greater productivity through standardization of IT services at the same time (Galbraith, 2002).

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Metadata
Title
Foundations of Service Modularization: Towards a Design Theory for Productizing Solutions
Authors
Dr. Michael Schermann
Prof. Dr. Tilo Böhmann
Prof. Dr. Helmut Krcmar
Copyright Year
2012
Publisher
Gabler Verlag
Book
Implementing International Services

Print ISBN: 978-3-8349-1577-1

Electronic ISBN: 978-3-8349-6445-8

Copyright Year: 2012

DOI
https://doi.org/10.1007/978-3-8349-6445-8_18