Skip to main content
main-content
Top

Hint

Swipe to navigate through the chapters of this book

2022 | OriginalPaper | Chapter

2. Frameworks and Concepts

Author : Sharon Gai

Published in: Ecommerce Reimagined

Publisher: Springer Singapore

share
SHARE

Abstract

This chapter seeks to teach readers the frameworks that operates in Chinese ecommerce. It describes the basics of China ecommerce through several theoretical concepts including the Golden Triangle, the eight consumer profiles, merchandising, and marketing in and out of the app. It further explores equations used in ecommerce and the differences between the old and new equation.
Literature
Metadata
Title
Frameworks and Concepts
Author
Sharon Gai
Copyright Year
2022
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-19-0003-7_2