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Franchising

Aus der Redaktion

19-05-2021 | Kundenservice | Infografik | Article

Mehr Kündiger wegen schlechtem Kundenservice

Die Corona-Krise treibt die Kündigerquoten wegen mangelhaftem Kundenservice in manchen Branchen in die Höhe. Ein Ranking zeigt, wo die Abwanderung am stärksten ist.

17-02-2020 | Franchising | Im Fokus | Article

Franchise als zukunftsorientiertes Vertriebssystem

Wenn sich eine Geschäftsidee etabliert hat, stellt sich die Frage: Wie kann erfolgreich und ressourcenschonend expandiert werden? Immer mehr Firmen bauen in ihrem Vertriebskonzept auf Franchisesysteme.

31-08-2015 | Produktmanagement | Im Fokus | Article

Wie McDonald's aus der Krise kommen will

Der Burgerbrater McDonald's will mit neuen Restaurantkonzepten die Umsatzeinbußen der vergangenen Jahre stoppen und der Konkurrenz Paroli bieten. Um dabei den Markenkern nicht zu verlieren, muss das Unternehmen seine Positionierung genau planen.

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22-07-2021 | Research Article Open Access

Archetypes of Driver Combinations Leading to Foreign Market Exit: An Investigation into European Grocery Retailing

Existing research into retailers’ foreign market exits has uncovered a number of drivers that lead multinational retailers to divest from certain countries. While scholars have investigated these drivers in isolation from one another, combinations …

02-07-2021 | Research Article

De-internationalization: A Thematic Review and the Directions Forward

The fast-growing interest in de-internationalization research calls for a comprehensive synthesis of extant literature to identify paths for future research. We have responded to this call with a framework-based thematic review of 218 articles …

01-07-2021 | Wissenschaftliche Beiträge | Issue 2/2021

Änderungsbedarf im Arbeitsrecht

In begrifflicher Vielfalt löst sich die Rechtsfigur „Arbeitnehmer“ immer mehr auf. Scheinwerkverträge und Scheinselbstständigkeiten, unterschiedliche Prekarisierungen treten an ihre Stelle. Die Arbeit selbst unterliegt starkem Wandel, vorrangig …

16-06-2021 | Original Paper

Barriers to entrepreneurship: opportunity recognition vs. opportunity pursuit

Entrepreneurship is a phenomenon associated with wealth generation and economic development in a region or country. However, despite significant advancement in our understanding of this complex concept our understanding of its heterogeneity in …

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2021 | OriginalPaper | Chapter

Cybernetics and Control

Cybernetics is the study of feedback and its affects in purposive systems. First-order cybernetics made use of these concepts to focus on control, where the model was that of a thermostat. But the domain of first-order cybernetics is too simple to …

2021 | OriginalPaper | Chapter

Coverage of Production Chains in Cooperation Industrial Enterprises

The complexity of production processes substantiates the need for a joint industrial activity for developing innovative products. According to the common practice, the major source of breakthrough innovative solutions is small and medium-sized …

2021 | OriginalPaper | Chapter

Global Export Strategy of the “Born Global” Companies, Business Modeling, and Dynamic Capabilities: Eight Knowledge Management Cases of Country and City Data Analytics

In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this …

2022 | OriginalPaper | Chapter

E-Commerce and the City: Vignettes from Kozhikode, India

E-commerce has been making rapid inroads into Indian markets. Historically, markets have been central to the configuration of the city. When e-commerce is changing these markets, we need to assess what digital market platforms will mean for the …

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