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2024 | OriginalPaper | Chapter

Friestad & Wright (1994): The Persuasion Knowledge Model

Author : Johannes Beckert

Published in: Schlüsselwerke für die Strategische Kommunikationsforschung

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Mit dem Persuasion Knowledge Model präsentierten Marian Friestad und Peter Wright 1994 ein theoretisches Modell, das beschreibt, wie Menschen Persuasionsversuche bewältigen (coping). Eine zentrale Rolle spielt dabei das Persuasionswissen. Es beschreibt das Wissen z. B. über persuasive Taktiken und Ziele oder die Wirksamkeit von Persuasionsversuchen. Mit dem Modell legen die Autor:innen die Basis für eine Persuasionstheorie, die erklärt, wie Wissen über Persuasion entsteht, angewandt wird und sich auf den Persuasionserfolg auswirkt.

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previous chapter Entman (1993): Framing

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Title: Friestad & Wright (1994): The Persuasion Knowledge Model
Author: Johannes Beckert
Publisher: Springer Fachmedien Wiesbaden
Book: Schlüsselwerke für die Strategische Kommunikationsforschung
Print ISBN: 978-3-658-45291-9

Electronic ISBN: 978-3-658-45292-6

Copyright Year: 2024
DOI: https://doi.org/10.1007/978-3-658-45292-6_32