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2016 | OriginalPaper | Chapter

From Caravaggio to Braque: Digital Technology and the Illusion of Augmented Responsibility

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Abstract

According to the Situational Context Theory, the recent accelerated evolution of digital technology (IoT, Microchips) reinforces the trend of progressive reduction of the physical distances between an ‘Augmented individual’ (technology-empowered subjects playing their daily life decision-making processes based on multidimensional choice-sets) and technology. Technology becomes further more competent than the subject in dialoguing with the situational environment, both in the area of information building (search engines) and of location-based dialogue with the daily environment (IoT, NFC, VR). Because of reduced physical distances and the growth in competence of technology, the free-choice based subject’s responsibility, which initially appeared ‘augmented’, in reality decreases and becomes an illusion, quite as the cubism illusionism of Braque and Picasso painting. Indeed, in this frame of work, responsibility appears to shift from the augmented individual to organisations and institutions managing technology with competence, within a frame of a digital technology Corporate Social Responsibility.

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Footnotes
1
[17, p. 49].
 
2
[26, p. 31].
 
3
[29, p. 7].
 
4
[33, p. 19].
 
5
Gross national product (GNP) is the total market value of the final goods and services produced by a nation’s economy during a specific period of time (usually a year). Available at http://​www.​britannica.​com.
 
6
Better Life Index by OECD, available at http://​www.​oecdbetterlifein​dex.​org.
 
8
A research by UXmatters has being carried on a random sample via ethnographic methodology. For two months, ending on January 8, 2013, a team of researchers made 1,333 observations of people using mobile devices on the street, in airports, at bus stops, in cafes, on trains and busses. Of these people, 780 were touching the screen to scroll or to type, tap, or use other gestures to enter data. The rest were just listening to, looking at, or talking on their mobile devices. - See more at: http://​www.​uxmatters.​com/​mt/​archives/​2013/​02/​how-do-users-really-hold-mobile-devices.​php#sthash.​ViEsijqL.​dpuf.
 
9
See note 5.
 
10
Instead, specific cases of implantables in the health sector connected to mobiles to provide behavioural lines to the patient during daytime, i.e. for diabetis, are included.
 
11
Other cases of irrational behaviours as simply looking at the device or touching it are excluded, as we are focusing on technology as a mean and not as an end. See note 5.
 
12
Throughout the historical phases of pre-modernity, modernity and postmodernity the relationship between the individual and society has been characterised by a progressive disruption of the unitary principles: in Illuminism, rationality; in Idealism, spirit; in Marxism, materialist laws of reality. This process led to a progressive loss of certainty reflected in a loss of power of political authorities, of moral laws, of religious structures. Globalization, by accelerating the processes of fragmentation and de-institutionalisation, has disrupted the State-Nation-Society concurrence [6670].
 
13
[50, p. 51].
 
14
[51, p. 139].
 
15
[52, p. 31].
 
16
[55, p. 70].
 
17
[56, p. 171].
 
18
MyHeart Counts’ wristbands project collects data to be sent to health research centers via advanced gyroscopes, accelerometers, barometers and other sensors. Available at https://​med.​stanford.​edu/​myheartcounts.​html.
 
19
In the Insurance industry, wearables, by tracking customers’ activity, allow insurers to keep policy pay-outs down to a minimum.
 
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Metadata
Title
From Caravaggio to Braque: Digital Technology and the Illusion of Augmented Responsibility
Author
Donatella Padua
Copyright Year
2016
DOI
https://doi.org/10.1007/978-3-319-44805-3_20

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