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Published in:
2014 | OriginalPaper | Chapter
From Football to Futebol
A Glocal Perspective on the Influence of Europe on Brazilian Football (and Vice Versa)
Author : Paolo Demuru
Published in: European Glocalization in Global Context
Publisher: Palgrave Macmillan UK
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Since the 1938 World Cup, the Brazilian style of football has increasingly become textualized and stereotyped (Leite Lopes, 2000). Journalistic, marketing, even historical (Soares, 2001) and anthropological discourses (cf. Barba, 2007) all contributed to naturalize Brazilian’s performances on the football fields, either relating them to some assumed Afro-Brazilian’s “innate” bodily skills or to other Afro-Brazilian bodily practices — such as samba or capoeira. This to the point that, nowadays, the Brazilian way of playing football is an explicit form of cultural life, which internationally reflects the global image of Brazil, especially in Europe.