Skip to main content
Top

2021 | OriginalPaper | Chapter

Frugal Innovation for Developed Markets: Target Customers, Characteristics, Success Factors

Authors : Liza Wohlfart, Julian Groganz, Sven Manefeld, Fabian Fröhlich

Published in: Frugal Innovation and Its Implementation

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Frugal Innovation has gained a lot of importance over the past few years, in research as well as industry. Various scientific conferences feature Frugal Innovation as a key topic, and it is a popular focus area of student theses. High-end manufacturers have leveraged the opportunity to explore new markets in Asia and Africa with simple solutions in parallel to their well-known quality brands, such as Daimler (BharatBenz transport vehicles), Claas (Crop Tiger combine harvester) and BSH Home Appliances (Bosch Modern Chulha).

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
“Jugaad is an improvisational approach to solving one’s own or others’ problems in a creative way, at a low cost, in a short amount of time, and without serious taxonomy or discipline applied by people at the BoP as a result of poverty and exigency” (Brem and Wolfram 2014, p. 19).
 
2
Based on the thesis of Julian Groganz at the University of Applied Sciences of Kaiserslautern in cooperation with Fraunhofer IAO (Groganz 2019).
 
3
Based on the thesis of Sven Manefeld at the University of Stuttgart in cooperation with Fraunhofer IAO.
 
Literature
go back to reference Basler (2018c) Geschäftsbericht 2018. Basler AG, Ahrensburg Basler (2018c) Geschäftsbericht 2018. Basler AG, Ahrensburg
go back to reference Etzioni (1998) Voluntary Simplicity. Characterization, select psychological implications, and societal consequences. J Econ Psychol 19:619–643 (Last download on May 29, 2019) Etzioni (1998) Voluntary Simplicity. Characterization, select psychological implications, and societal consequences. J Econ Psychol 19:619–643 (Last download on May 29, 2019)
go back to reference European Commission (2016) A conceptual analysis of foundations, trends and relevant potentials in the field of Frugal Innovation (for Europe) European Commission (2016) A conceptual analysis of foundations, trends and relevant potentials in the field of Frugal Innovation (for Europe)
go back to reference Gatterer H, Horx M, Muntschick V, Hertle D, Kirig A, Anthes D, Schuldt C, Papasabbas L, Brandes N (2017) Die Neue Achtsamkeit: Der Mindshift kommt. Frankfurt am Main, Zukunftsinstitut GmbH Gatterer H, Horx M, Muntschick V, Hertle D, Kirig A, Anthes D, Schuldt C, Papasabbas L, Brandes N (2017) Die Neue Achtsamkeit: Der Mindshift kommt. Frankfurt am Main, Zukunftsinstitut GmbH
go back to reference Groganz J (2019) Frugal Innovations from and for developed economies—a study about Frugal Innovations’ characteristic features and success factors in high-income countries. Master thesis at the University of Kaiserslautern, in collaboration with Fraunhofer IAO Groganz J (2019) Frugal Innovations from and for developed economies—a study about Frugal Innovations’ characteristic features and success factors in high-income countries. Master thesis at the University of Kaiserslautern, in collaboration with Fraunhofer IAO
go back to reference Helfferich C (2014) Handbuch Methoden der empirischen Sozialforschung, 1st edn. Springer VS, Wiesbaden Helfferich C (2014) Handbuch Methoden der empirischen Sozialforschung, 1st edn. Springer VS, Wiesbaden
go back to reference Johnson, G, Whittington R, Scholes K, Angwin D, Regnér P (2014) Exploring strategy—text and cases. Pearson Education, Harlow Johnson, G, Whittington R, Scholes K, Angwin D, Regnér P (2014) Exploring strategy—text and cases. Pearson Education, Harlow
go back to reference Ley D (2017) A new vision of value—driving market change through Frugal Innovation. Basler AG, Ahrensburg Ley D (2017) A new vision of value—driving market change through Frugal Innovation. Basler AG, Ahrensburg
go back to reference Millburn JF, Nicodemus R (2014) Everything that remains: a memoir by the minimalists. Asymmetrical Press, Los Angeles Millburn JF, Nicodemus R (2014) Everything that remains: a memoir by the minimalists. Asymmetrical Press, Los Angeles
go back to reference Müller M (2018) Minimalismus: Durch weniger glücklicher werden - Der Weg in ein minimalistisches Leben. Finn Pritzlaff, Düsseldorf Müller M (2018) Minimalismus: Durch weniger glücklicher werden - Der Weg in ein minimalistisches Leben. Finn Pritzlaff, Düsseldorf
go back to reference Patrigeon N (2019) Quechua 2 Seconds - Deux secondes de génie. trek Magazine, Januar/Februar Nr. 187:100–105. Patrigeon N (2019) Quechua 2 Seconds - Deux secondes de génie. trek Magazine, Januar/Februar Nr. 187:100–105.
go back to reference Pfeifer W, Braun W (1997) Etymologisches Wörterbuch des Deutschen. Dt. Taschenbuch-Verl, München Pfeifer W, Braun W (1997) Etymologisches Wörterbuch des Deutschen. Dt. Taschenbuch-Verl, München
go back to reference Prabhu J (2016) How Frugal Innovation can kickstart the global economy in 2016. The Conversation, Jan 2016 Prabhu J (2016) How Frugal Innovation can kickstart the global economy in 2016. The Conversation, Jan 2016
go back to reference Radjou N, Prabhu J, Ahuja S (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. Jossey-Bass, San Francisco Radjou N, Prabhu J, Ahuja S (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. Jossey-Bass, San Francisco
go back to reference Ramdorai A, Herstatt C (2015) Frugal Innovation in healthcare—how targeting low-income markets leads to disruptive innovation. Springer, Cham Ramdorai A, Herstatt C (2015) Frugal Innovation in healthcare—how targeting low-income markets leads to disruptive innovation. Springer, Cham
go back to reference Schaumberger K (2017) Kundenorientierung statt Multifunktionalität. Emporia, Linz Schaumberger K (2017) Kundenorientierung statt Multifunktionalität. Emporia, Linz
go back to reference Wagner F (2019) Rente mit 40: Finanzielle Freiheit und Glück durch Frugalismus, 1st edn. Econ Verlag, Stuttgart Wagner F (2019) Rente mit 40: Finanzielle Freiheit und Glück durch Frugalismus, 1st edn. Econ Verlag, Stuttgart
go back to reference Weyrauch T, Herstatt C (2017) What is frugal innovation? J Frugal Innov 2(1) Weyrauch T, Herstatt C (2017) What is frugal innovation? J Frugal Innov 2(1)
go back to reference Wohlfart L, Bünger M, Lang-Koetz C, Wagner F (2016) Corporate and grassroot frugal innovation. A comparison of top-down and bottom-up strategies. Technol Innov Manag Rev 6(4):5–17CrossRef Wohlfart L, Bünger M, Lang-Koetz C, Wagner F (2016) Corporate and grassroot frugal innovation. A comparison of top-down and bottom-up strategies. Technol Innov Manag Rev 6(4):5–17CrossRef
go back to reference Wohlfart L, Fröhlich F (2019) The rise of the frugal society. The impact of Neo-Minimalism on Western markets. InnoFrugal Conference, Helsinki, May 8, 2019. Wohlfart L, Fröhlich F (2019) The rise of the frugal society. The impact of Neo-Minimalism on Western markets. InnoFrugal Conference, Helsinki, May 8, 2019.
go back to reference Wohlfart L, Schneider B, Fortwingel M (2019) Is the future smart or simple—or maybe both? Taking a glimpse at the future of Frugal Innovation based on Scenario Technique. The Innovation Challenge: Bridging Research, Industry & Society, von Ecole polytechnique. Paris: R&D Management Conference Wohlfart L, Schneider B, Fortwingel M (2019) Is the future smart or simple—or maybe both? Taking a glimpse at the future of Frugal Innovation based on Scenario Technique. The Innovation Challenge: Bridging Research, Industry & Society, von Ecole polytechnique. Paris: R&D Management Conference
go back to reference Wohlfart L, Weik S, Lang-Koetz C (2018) Frugal Innovation Labs. R&D Management Conference 2018 “R&Designing Innovation: Transformational Challenges for Organisations and Society”. June, 30th–July, 4th, 2018, Milan, Italy Wohlfart L, Weik S, Lang-Koetz C (2018) Frugal Innovation Labs. R&D Management Conference 2018 “R&Designing Innovation: Transformational Challenges for Organisations and Society”. June, 30th–July, 4th, 2018, Milan, Italy
go back to reference Zeschky M, Winterhalter S, Gassmann O (2014) From cost to Frugal and Reverse Innovation: mapping the field and implications for global competitiveness. Res-Technol Manag 75(4):20–27 Zeschky M, Winterhalter S, Gassmann O (2014) From cost to Frugal and Reverse Innovation: mapping the field and implications for global competitiveness. Res-Technol Manag 75(4):20–27
Metadata
Title
Frugal Innovation for Developed Markets: Target Customers, Characteristics, Success Factors
Authors
Liza Wohlfart
Julian Groganz
Sven Manefeld
Fabian Fröhlich
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-030-67119-8_7