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2. Führungskommunikation

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Kristin Engelhardt
Published in
Erfolgreiche Mitarbeiterkommunikation für CEOs
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Welche Möglichkeiten hat ein Unternehmenschef, sich selbst an die MitarbeiterInnen zu wenden, um ihnen ganz persönlich Strategien und Entscheidungen nahezubringen oder sie – kraft seiner Autorität – zu noch besseren Leistungen und mehr Engagement anzuspornen? CEOs und Geschäftsführern stehen dazu ganz spezifische schriftliche Ausdrucksformen sowie Videobotschaften zur Verfügung. Hinzu kommen noch verschiedene Formen des persönlichen Dialogs. Und darüber hinaus sind Events eine geeignete Plattform, um die MitarbeiterInnen persönlich anzusprechen.

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previous chapter Neue Herausforderungen für die Mitarbeiterkommunikation
next chapter Events, Events, Events
Title
Führungskommunikation
Author
Kristin Engelhardt
Copyright Year
2020
Book
Erfolgreiche Mitarbeiterkommunikation für CEOs

Print ISBN: 978-3-658-27974-5

Electronic ISBN: 978-3-658-27975-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-27975-2_2