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2019 | OriginalPaper | Chapter

Fundraising Across Digital Divide: Evidences from Charity Crowdfunding

Authors : Francesca Di Pietro, Paolo Spagnoletti, Andrea Prencipe

Published in: Organizing for Digital Innovation

Publisher: Springer International Publishing

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Abstract

There is widespread belief that crowdfunding can successfully support charity operation by accelerating and simplifying the process of finding large pools of funders. Analysing a unique dataset of donations collected in Italy through crowdfunding in 2016, we identify contextual factors that hamper online donations. Specifically, looking at the role of digital divide, digital literacy, and social network interactions, our study extends the existing literature on charity crowdfunding. Implications are discussed in both theoretical and practical terms on the modes of engagement of online communities and on possible tactics to overcome donations barriers.

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Metadata
Title
Fundraising Across Digital Divide: Evidences from Charity Crowdfunding
Authors
Francesca Di Pietro
Paolo Spagnoletti
Andrea Prencipe
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-319-90500-6_9

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