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2022 | OriginalPaper | Chapter

4. Further Remarks

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Abstract

This chapter describes the remainder of this doctoral thesis. To answer the research questions, this thesis comprises three separate studies that focus on MNCs’ global branding and e-commerce firms’ internationalization processes. The three studies are illustrated in detail in Part II, Part III, and Part IV.
Metadata
Title
Further Remarks
Author
Carolina Sinning
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-658-38050-2_4