10. Future Research Agenda

This chapter extends the primary content of the book by highlighting key areas for future research in digital content consumption and contribution. It delves into the complex interplay between social motives, content provision, and monetary incentives in digital content contribution. Additionally, it explores how emerging technologies like virtual reality and augmented reality are shaping content creation and consumption. The chapter also provides insights into the social dynamics of live streaming, particularly the business model of gifting, and suggests avenues for future research in this area. By combining social factors and leveraging advanced technologies, this chapter offers a roadmap for enhancing platform design and user engagement, making it a valuable resource for professionals in the field.