Gamification Design for Behavior Change of Indigenous Communities in Choco, Colombia, During COVID-19 Pandemic

This chapter explores the use of gamification design to change behavior in indigenous communities in Choco, Colombia, during the COVID-19 pandemic. It highlights the unique challenges faced by these communities, including limited access to healthcare, cultural and epistemic marginalization, and the need for interdisciplinary and intercultural collaboration. The project, supported by the Scottish Funding Council, aimed to develop a communicative strategy for these communities, bridging indigenous traditional beliefs with COVID-19 prevention strategies. The chapter discusses the design and implementation of educational posters that incorporate indigenous beliefs and traditions, and the positive reception of these posters by the communities. It also emphasizes the importance of listening to and learning from the communities, and the potential for such projects to have a broader impact on sustainable development and social justice.