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2021 | OriginalPaper | Chapter

Gamification Design for Behavior Change of Indigenous Communities in Choco, Colombia, During COVID-19 Pandemic

Authors : Ganna Borzenkova, Polina Golovátina-Mora, Paula Andrea Zapata Ramirez, Jose Mauricio Hernandez Sarmiento

Published in: Transforming Society and Organizations through Gamification

Publisher: Springer International Publishing

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Abstract

This chapter presents the results of the interdisciplinary and international project aimed in designing the educational informational materials for COVID-19 transmission prevention. The design was developed in cooperation with the indigenous communities and considering their cultural traditions and beliefs. Unstructured interviews and observations of six indigenous communities in Choco region, Colombia, were employed for collecting data about their perception of and behavior during COVID-19 pandemic as an integral part of the design intervention.
The chapter highlights how indigenous communities in Choco perceive the pandemic and how local cultural traditions and beliefs influence COVID-19 transmission. It contributes to understanding the development of an effective communicative strategy engaging the indigenous communities in a respectful and to them meaningful way. The chapter also presents practical examples of educational posters which facilitate behavior change to reduce the risks of transmission of the disease in accordance with their cultural traditions.

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Metadata
Title
Gamification Design for Behavior Change of Indigenous Communities in Choco, Colombia, During COVID-19 Pandemic
Authors
Ganna Borzenkova
Polina Golovátina-Mora
Paula Andrea Zapata Ramirez
Jose Mauricio Hernandez Sarmiento
Copyright Year
2021
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-68207-1_16

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