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2021 | OriginalPaper | Chapter

Gamification in der Mitarbeiterkommunikation

Author : Jens Seiffert-Brockmann

Published in: Handbuch Mitarbeiterkommunikation

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Gamification ist die Anwendung von Spielemechanismen in nicht-spielerischen Umgebungen (Deterding et al. 2011). Als Instrument der Mitarbeiterkommunikation ermöglicht es nicht nur die Vermittlung von audiovisuellem und schriftlichem Content, sondern macht Themen der internen Kommunikation spielerisch erfahrbar. In Zeiten eines immer stärker werdenden Informationsüberflusses bietet Gamification nicht nur einen neuen Kanal, sondern insgesamt einen neuen Ansatz des internen Community-Buildings auf gamifizierten, digitalen Plattformen. Umgesetzt als integratives, holistisches Konzept, kann Gamification in Form gamifizierter Communities den Zusammenhalt im Unternehmen auf spielerische Weise stärken und die interne Vernetzung, Engagement, Motivation und das Committment der Mitarbeitenden erhöhen.

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Metadata
Title
Gamification in der Mitarbeiterkommunikation
Author
Jens Seiffert-Brockmann
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-658-23152-1_37