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Published in:
2012 | OriginalPaper | Chapter
Garments Enterprise Pattern Analysis Used B2B2C
Author : Zhengjia Rui
Published in: Soft Computing in Information Communication Technology
Publisher: Springer Berlin Heidelberg
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In the global economy under the pressure of the environment since 2009, stagnated the overall apparel industry, and commerce have emerged satisfactory trend, the growth rate is gratifying. In this case, the traditional garment enterprises began to explore new intensive business model. In fact, many companies have plans to enter the traditional clothing of fine details of e-commerce are among the manipulator. B2B2C model of e-commerce industry’s concerns caused, many experts believe that this is China’s economic system mode, more in line with national conditions, are more easily profitable model. Experts predict that by 2011 many of the traditional garment enterprises will complete their e-commerce services, the number of burst into the network marketing year, China’s apparel online shopping is expected to deal size will be more than 70 billion Yuan.