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Gefahr ohne Gewinn

Warum Preispolitik zur Chefsache erklärt gehört

  • 01-06-2020
  • Hintergrund & Wissen
Published in:
Author
Joachim Andrös
Published in
return | Issue 3/2020

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Excerpt

Die Preisverhandlung gehört zur Königsdisziplin im Vertrieb. Mit fundiertem Wissen ausgestattet, sollte sie als Herausforderung eigentlich immer mehr geschäftliches Vergnügen als berufliches Leiden bereiten. Trotzdem stöhnen häufig Vertriebsmitarbeiter über den permanenten Druck und die großen Schwierigkeiten, wenn es darum geht, insbesondere Preiserhöhungen umzusetzen oder besser gesagt durchzusetzen. Also was tun? …

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previous article Wirksam wiederbeleben
next article "Panic first!"
Title
Gefahr ohne Gewinn
Warum Preispolitik zur Chefsache erklärt gehört
Author
Joachim Andrös
Publication date
01-06-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
return / Issue 3/2020
Print ISSN: 2199-8841
Electronic ISSN: 2520-8187
DOI
https://doi.org/10.1007/s41964-020-0267-1

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