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Sales Excellence

Geld allein macht doch nicht glücklich!

  • 01-11-2019
  • Editorial
Published in:
Published in
Sales Excellence | Issue 11/2019

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Excerpt

Variable Vertriebsvergütungssysteme gelten in vielen Unternehmen als das Non-plus-ultra der Erfolgsfaktoren. Als scheinbar unverzichtbarer Anreiz sollen sie dafür sorgen, Umsatz- und Ertragsziele zu erreichen, Wachstum zu generieren und darüber hinaus auch noch die Mitarbeiter bei Laune zu halten. Lange Zeit sahen Führungskräfte in Bonus, Prämie & Co. die alleinseligmachenden Motivationsspritzen für ihr Team. Die "Bonus-Bonbons" am Monats- und/oder Jahresende genügten sowohl als Nachweis als auch als Anerkennung für vertriebliche Leistungen. …

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next article Aktuelles
Title
Geld allein macht doch nicht glücklich!
Publication date
01-11-2019
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 11/2019
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-019-0188-y

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