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2016 | OriginalPaper | Chapter

21. Gender Effects on Color Discrimination

Authors : Hao Huang, Jing Liang, Buyun Yao, Guangliang Zhu

Published in: Advanced Graphic Communications, Packaging Technology and Materials

Publisher: Springer Singapore

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Abstract

The purpose of this study was to evaluate whether the color discrimination exists effects between different genders. This paper took different 40 hue colors in NCS atlas as the experimental samples and then based on color science and visual psychophysics methods, establishing color match in relation to APP extra-double-sided coated offset paper color printing atlas. We use mathematical statistics methods, to evaluate the visual difference results of color discrimination about different gender observers under two different light sources. The experiment shows that women in the recognition of color is better than men, on the individual colors, such as orange and red, blue and green, man may not identify very well. And the light source has a great influence on the observer to identify the color difference.

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Literature
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Metadata
Title
Gender Effects on Color Discrimination
Authors
Hao Huang
Jing Liang
Buyun Yao
Guangliang Zhu
Copyright Year
2016
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-10-0072-0_21