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2010 | OriginalPaper | Chapter

Generating Growth — The Benefits of Being First

Published in: Marketing Through Turbulent Times

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Obviously, one of the main benefits of pursuing growth strategies is enhancing organizational survival during turbulent times. Better still, another benefit of pursuing a growth strategy is growth itself. In this chapter, I will focus on the advantages of being first in a new product-market space, something we call first mover advantage.

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previous chapter Generating Growth — The Risks
next chapter Where do Ideas Come from and How to Manage Ideas from Within the Organization
Metadata
Title
Generating Growth — The Benefits of Being First
Copyright Year
2010
Book
Marketing Through Turbulent Times

Print ISBN: 978-1-349-31472-0

Electronic ISBN: 978-0-230-25118-2

Copyright Year: 2010

DOI
https://doi.org/10.1007/978-0-230-25118-2_10