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4. Geschäftsmodelle und deren Weiterentwicklung

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Mark Harwardt
Published in
Management der digitalen Transformation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Bei Digitalisierung im engeren Sinne handelt es sich um die Umwandlung von analogen in digitale Daten, bei der Digitalisierung im weiteren Sinne um die Übersetzung von analogen Vorgängen und Handlungen in eine maschinenlesbare Sprache. Von digitaler Transformation wird gesprochen, wenn in Unternehmen mit Hilfe digitaler Technologien Veränderungen herbeigeführt werden, mit denen neue Möglichkeiten erschlossen oder Optimierungen durchgeführt werden können. Die Veränderungen werden geplant und verfolgen konkrete Zielsetzungen, z. B. die Optimierung von Geschäftsmodellen.
Dieses Kapitel widmet sich daher ausgiebig dem Thema Geschäftsmodelle. Zunächst wird eine Definition des Begriffs erfolgen und sich mit deren Visualisierung mit Business Model Canvas auseinandergesetzt. Danach werden verschiedene Vorgehensmodelle für die Entwicklung und Überarbeitung von Geschäftsmodellen vorgestellt. Geschlossen wird mit der Betrachtung von digitalen Geschäftsmodellen.

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previous chapter Technologische Grundlagen der digitalen Transformation
next chapter Management der digitalen Transformation
Title
Geschäftsmodelle und deren Weiterentwicklung
Author
Mark Harwardt
Copyright Year
2019
Book
Management der digitalen Transformation

Print ISBN: 978-3-658-27336-1

Electronic ISBN: 978-3-658-27337-8

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-27337-8_4
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