Skip to main content
main-content
Top

Hint

Swipe to navigate through the chapters of this book

2016 | OriginalPaper | Chapter

2. Gesellschaftliche Trends und Implikationen für die Automobilindustrie

Author: Anders Parment

Published in: Die Zukunft des Autohandels

Publisher: Springer Fachmedien Wiesbaden

share
SHARE

Zusammenfassung

In diesem Kapitel werden Megatrends für die Automobilwirtschaft diskutiert, wobei die langfristige Entwicklung der Automobilwirtschaft bzw. des Autohandels im Vordergrund steht. Die Trends Urbanisierung, Digitalisierung, Nostalgie, Ästhetisierung, Markt- und Angebotstransparenz, Teilungswirtschaft/Share Economy, Branded Society und Machtverschiebungen in der Wertschöpfungskette werden konventionelle Entwicklungen überlagern und tendenziell bestimmen.
Footnotes
1
Es können auch zwei sein, wenn kein Drittunternehmer an der Transaktion teilnimmt, das heißt wenn der Arbeitgeber den Dienstwagen direkt vom Hersteller bzw. Händler kauft.
 
Literature
go back to reference Balian Allen, R.: Personal Branding and Marketing Yourself: the Three PS Marketing Technique as a Guide to Career Empowerment. Balian Publishing Co, Waltham (2014) Balian Allen, R.: Personal Branding and Marketing Yourself: the Three PS Marketing Technique as a Guide to Career Empowerment. Balian Publishing Co, Waltham (2014)
go back to reference Behrens, P.: On the art of stage. Perspecta 26, 135–142 (1990[1910]) Behrens, P.: On the art of stage. Perspecta 26, 135–142 (1990[1910])
go back to reference Bienkowski, W., Brada, J., Radlo, M.-J. (Hrsg.): Reaganomics Goes Global. What Can the EU, Russia and Transition Countries Learn From the USA?. Palgrave Macmillan, New York (2006) Bienkowski, W., Brada, J., Radlo, M.-J. (Hrsg.): Reaganomics Goes Global. What Can the EU, Russia and Transition Countries Learn From the USA?. Palgrave Macmillan, New York (2006)
go back to reference Boeing, N., Lubbadeh, J.: Sharing Economy Meins ist auch deins. Beobachter, 5 (2013) Boeing, N., Lubbadeh, J.: Sharing Economy Meins ist auch deins. Beobachter, 5 (2013)
go back to reference Brorström, S., Parment, A.: Attraktiva platser bortom urbanisering och tillväxt. Studentlitteratur, Lund (2016) Brorström, S., Parment, A.: Attraktiva platser bortom urbanisering och tillväxt. Studentlitteratur, Lund (2016)
go back to reference Bryant, N.: Oprah impresses Sydney during Australia visit. BBC News, Entertainment & Arts, December 14 (2010) Bryant, N.: Oprah impresses Sydney during Australia visit. BBC News, Entertainment & Arts, December 14 (2010)
go back to reference Bulbeck, P.: Wraps ‚Ultimate Australian Adventure‘. The Hollywood Reporter, Dezember 14 (2010) Bulbeck, P.: Wraps ‚Ultimate Australian Adventure‘. The Hollywood Reporter, Dezember 14 (2010)
go back to reference Bundesministerium für Verkehr und digitale Infrastruktur 2015 Bundesministerium für Verkehr und digitale Infrastruktur: Verkehr und Mobilität, 20. September (2015) Bundesministerium für Verkehr und digitale Infrastruktur 2015 Bundesministerium für Verkehr und digitale Infrastruktur: Verkehr und Mobilität, 20. September (2015)
go back to reference Carswell, A., Byrnes, H., Fife-Yeomans, J.: Oprah slams funding criticism for her Australian trip. Herald Sun [Australia], Dezember 14 (2010) Carswell, A., Byrnes, H., Fife-Yeomans, J.: Oprah slams funding criticism for her Australian trip. Herald Sun [Australia], Dezember 14 (2010)
go back to reference Cijo, M.: You Branding: Reinventing Your Personal Identity as a Successful Brand. CreateSpace Independent Publishing Platform (2014) Cijo, M.: You Branding: Reinventing Your Personal Identity as a Successful Brand. CreateSpace Independent Publishing Platform (2014)
go back to reference Claro, D.P., Claro, P.B.O.: Collaborative buyer–supplier relationships and downstream information in marketing channels. Ind. Mark. Manage. 39(2), 221–228 (2010) CrossRef Claro, D.P., Claro, P.B.O.: Collaborative buyer–supplier relationships and downstream information in marketing channels. Ind. Mark. Manage. 39(2), 221–228 (2010) CrossRef
go back to reference Clausecker, M., Göbelt, R., Heimlich, S., Knoblach, M., Resch, R., Stoffregen, M.: Mobilität 4.0. Perspektiven der Digitalisierung für den Personenverkehr. Wirtschaft und Politik Impulse, Managerkreis der Friedrich-Ebert-Stiftung, September (2015) Clausecker, M., Göbelt, R., Heimlich, S., Knoblach, M., Resch, R., Stoffregen, M.: Mobilität 4.0. Perspektiven der Digitalisierung für den Personenverkehr. Wirtschaft und Politik Impulse, Managerkreis der Friedrich-Ebert-Stiftung, September (2015)
go back to reference Dobers, P., Strannegård, L.: Design, lifestyles and sustainability: aesthetic consumption in a world of abundance. Bus. Strat. Environ. 14(5), 324–336 (2005) CrossRef Dobers, P., Strannegård, L.: Design, lifestyles and sustainability: aesthetic consumption in a world of abundance. Bus. Strat. Environ. 14(5), 324–336 (2005) CrossRef
go back to reference Dumas, A., Mintzberg, H.: Managing design/designing management. Des. Manag. J. 1(1), 37–43 (1989) Dumas, A., Mintzberg, H.: Managing design/designing management. Des. Manag. J. 1(1), 37–43 (1989)
go back to reference Ferlie, E., Ashburner, L., Fitzgerald, L., Pettigrew, A.: The New Public Management in Action. Oxford University Press, Oxford (1996) CrossRef Ferlie, E., Ashburner, L., Fitzgerald, L., Pettigrew, A.: The New Public Management in Action. Oxford University Press, Oxford (1996) CrossRef
go back to reference Freeman, M.A., Bordia, P.: Assessing alternative models of individualism and collectivism: a confirmatory factor analysis. Eur. J. Pers. 15(2), 105–121 (2001) CrossRef Freeman, M.A., Bordia, P.: Assessing alternative models of individualism and collectivism: a confirmatory factor analysis. Eur. J. Pers. 15(2), 105–121 (2001) CrossRef
go back to reference Furman, D.M.: The development of corporate image: a historiographic approach to a marketing concept. Corp. Rep. Rev. 13, 63–75 (2010) CrossRef Furman, D.M.: The development of corporate image: a historiographic approach to a marketing concept. Corp. Rep. Rev. 13, 63–75 (2010) CrossRef
go back to reference Goldsmith, M., Ulrich, D., Rampersad, H.K.: Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand. Information Age Publishing, Greenwich (2009) Goldsmith, M., Ulrich, D., Rampersad, H.K.: Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand. Information Age Publishing, Greenwich (2009)
go back to reference Harquail, C.: Symbolizing identity: when brand icons become organizational icons. Academy of Management Proceedings, August, H1–H6 (2006) Harquail, C.: Symbolizing identity: when brand icons become organizational icons. Academy of Management Proceedings, August, H1–H6 (2006)
go back to reference Hilbert, M., López, P.: The world’s technological capacity to store, communicate, and compute information. Sci. exp. 332(6025), 60–65 (2011) Hilbert, M., López, P.: The world’s technological capacity to store, communicate, and compute information. Sci. exp. 332(6025), 60–65 (2011)
go back to reference Hillebrand, B., Biemans, W. G.: Dealing with downstream customers: an exploratory study. J. Bus. Ind. Mark., 26(2), 72–80 (2011) Hillebrand, B., Biemans, W. G.: Dealing with downstream customers: an exploratory study. J. Bus. Ind. Mark., 26(2), 72–80 (2011)
go back to reference Holmes, J.H., Crocker, K.E.: Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products. J. Acad. Mark. Sci. 15(1), 27–35 (1987) CrossRef Holmes, J.H., Crocker, K.E.: Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products. J. Acad. Mark. Sci. 15(1), 27–35 (1987) CrossRef
go back to reference Hood, C.: The ‚new public management‘ in the 1980s: variations on a theme. Account. Organ. Soc. 20(2/3), 93–109 (1995) CrossRef Hood, C.: The ‚new public management‘ in the 1980s: variations on a theme. Account. Organ. Soc. 20(2/3), 93–109 (1995) CrossRef
go back to reference Jenkins, S.: Thatcher & Sons: A Revolution in Three Acts. Allen Lane: London (2006) Jenkins, S.: Thatcher & Sons: A Revolution in Three Acts. Allen Lane: London (2006)
go back to reference Karabasz, I., & Kerkmann, C.: Gefahren der Digitalisierung, Wenn Hacker den Verkehr lahmlegen. Handelsblatt, 24. März (2015) Karabasz, I., & Kerkmann, C.: Gefahren der Digitalisierung, Wenn Hacker den Verkehr lahmlegen. Handelsblatt, 24. März (2015)
go back to reference Kotler, K., Armstrong, G., Parment, A.: Principles of Marketing. Scandinavian Edition, 2. Aufl. Pearson Education Limited, Harlow (2016) Kotler, K., Armstrong, G., Parment, A.: Principles of Marketing. Scandinavian Edition, 2. Aufl. Pearson Education Limited, Harlow (2016)
go back to reference Laurell, C., Parment, A.: Marketing Beyond the Textbook – Emerging Perspectives in Marketing Theory and Practice. Studentlitteratur, Lund (2015) Laurell, C., Parment, A.: Marketing Beyond the Textbook – Emerging Perspectives in Marketing Theory and Practice. Studentlitteratur, Lund (2015)
go back to reference Löfgren, O., Willim, R. (Hrsg.): Magic. Culture and the New Economy. Berg Publishers, London (2005) Löfgren, O., Willim, R. (Hrsg.): Magic. Culture and the New Economy. Berg Publishers, London (2005)
go back to reference Matzler, K.: Share Economy – oder das Ende der Konsumgesellschaft. Wirtschaftsblatt, 7. März (2014) Matzler, K.: Share Economy – oder das Ende der Konsumgesellschaft. Wirtschaftsblatt, 7. März (2014)
go back to reference Niskanen, W.A.: Reaganomics: An Insider’s Account of the Policies and the People. Oxford University Press, Oxford (1988) Niskanen, W.A.: Reaganomics: An Insider’s Account of the Policies and the People. Oxford University Press, Oxford (1988)
go back to reference Olins, W.: Corporate identity – the myth and the reality. J. Roy. Soc. Arts 127, 209–218 (1979) Olins, W.: Corporate identity – the myth and the reality. J. Roy. Soc. Arts 127, 209–218 (1979)
go back to reference Parment, A.: Car Distribution Organization. Strategic Issues in Four Configurations, Linköping Studies in Management and Economics No. 65., Doctoral Dissertation. LiU School of Management, Linköping University, Linköping (2005) Parment, A.: Car Distribution Organization. Strategic Issues in Four Configurations, Linköping Studies in Management and Economics No. 65., Doctoral Dissertation. LiU School of Management, Linköping University, Linköping (2005)
go back to reference Parment, A.: Distribution strategies for volume and premium brands in highly competitive consumer markets. J. Retail. Consum. Serv. 15(1), 250–265 (2008) CrossRef Parment, A.: Distribution strategies for volume and premium brands in highly competitive consumer markets. J. Retail. Consum. Serv. 15(1), 250–265 (2008) CrossRef
go back to reference Parment, A.: Automobile Marketing Distribution Strategies for Competitiveness: an Analysis of Four Distribution Configurations. VDM Verlag, Berlin (2009) Parment, A.: Automobile Marketing Distribution Strategies for Competitiveness: an Analysis of Four Distribution Configurations. VDM Verlag, Berlin (2009)
go back to reference Parment, A.: Generation Y vs Baby Boomers: Shopping behaviour, buyer involvement and implications for retailing. J. Retail. Consum. Serv. 20(2), 189–199 (2013a) CrossRef Parment, A.: Generation Y vs Baby Boomers: Shopping behaviour, buyer involvement and implications for retailing. J. Retail. Consum. Serv. 20(2), 189–199 (2013a) CrossRef
go back to reference Parment, A.: Generation Y: Mitarbeiter der Zukunft motivieren, integrieren, führen. Springer, Wiesbaden (2013b) CrossRef Parment, A.: Generation Y: Mitarbeiter der Zukunft motivieren, integrieren, führen. Springer, Wiesbaden (2013b) CrossRef
go back to reference Parment, A.: Auto Brand: Building Successful Car Brands for the Future. Kogan Page, New York (2014a) Parment, A.: Auto Brand: Building Successful Car Brands for the Future. Kogan Page, New York (2014a)
go back to reference Parment, A.: Marketing to the 90s Generation. Global Data on Society, Consumption, and Identity. Palgrave Macmillan, New York (2014b) Parment, A.: Marketing to the 90s Generation. Global Data on Society, Consumption, and Identity. Palgrave Macmillan, New York (2014b)
go back to reference Porter, M.E.: The Competitive Advantage of Nations. The Free Press, New York (1990) CrossRef Porter, M.E.: The Competitive Advantage of Nations. The Free Press, New York (1990) CrossRef
go back to reference Pratten, C.F.: Mrs. Thatcher’s economic legacy. In: Minogue, K., Biddiss, M. (Hrsg.) Thatcherism: Personality and Politics, S. 72–94. Macmillan, Basingstoke (1987) CrossRef Pratten, C.F.: Mrs. Thatcher’s economic legacy. In: Minogue, K., Biddiss, M. (Hrsg.) Thatcherism: Personality and Politics, S. 72–94. Macmillan, Basingstoke (1987) CrossRef
go back to reference Purkiss, J., Royston-Lee, D.: Brand You: Turn Your Unique Talents into a Winning Formula. Artesian Publishing LLP, London (2009) Purkiss, J., Royston-Lee, D.: Brand You: Turn Your Unique Talents into a Winning Formula. Artesian Publishing LLP, London (2009)
go back to reference PWC: Share Economy – Repräsentative Bevölkerungsbefragung, PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft (2015) PWC: Share Economy – Repräsentative Bevölkerungsbefragung, PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft (2015)
go back to reference Rifkin, J.: The Age of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-for Experience. Penguin Putnam, New York (2000) Rifkin, J.: The Age of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-for Experience. Penguin Putnam, New York (2000)
go back to reference Rotschild, M. L.: Advertising strategies for high and low involvement situations. In Maloney, J., Silverman, J.(Hrsg.). Attitude Research Plays for High Stakes, S. 74–93. American Marketing Association, Chicago (1979) Rotschild, M. L.: Advertising strategies for high and low involvement situations. In Maloney, J., Silverman, J.(Hrsg.). Attitude Research Plays for High Stakes, S. 74–93. American Marketing Association, Chicago (1979)
go back to reference Schimmack, U., Oishi, S., Diener, E.: Individualism: a valid and important dimension of cultural differences between nations. Pers. Soc. Psychol. Rev. 9(1), 17–31 (2005) CrossRef Schimmack, U., Oishi, S., Diener, E.: Individualism: a valid and important dimension of cultural differences between nations. Pers. Soc. Psychol. Rev. 9(1), 17–31 (2005) CrossRef
go back to reference Skidelsky, R. (Hrsg.): Thatcherism. Chatto and Windus, London (1988) Skidelsky, R. (Hrsg.): Thatcherism. Chatto and Windus, London (1988)
go back to reference Southerton, D.: Consumption, British Sociological Association Online. Sage, London (2012) Southerton, D.: Consumption, British Sociological Association Online. Sage, London (2012)
go back to reference Spillane, M.: Branding Yourself: How to Look, Sound and Behave Your Way to Success. Sidgwick & Jackson, London (2000) Spillane, M.: Branding Yourself: How to Look, Sound and Behave Your Way to Success. Sidgwick & Jackson, London (2000)
go back to reference Stricker, K., Wegener, R., Anding, M.: Big Data Revolutioniert Die Automobilindustrie. Neue Möglichkeiten der Markendifferenzierung. Bain & Company, München (2014) Stricker, K., Wegener, R., Anding, M.: Big Data Revolutioniert Die Automobilindustrie. Neue Möglichkeiten der Markendifferenzierung. Bain & Company, München (2014)
go back to reference Triandis, H.C.: Collectivism and individualism as cultural syndromes. Cross-Cult. Res. 27(3–4), 155–180 (1993) CrossRef Triandis, H.C.: Collectivism and individualism as cultural syndromes. Cross-Cult. Res. 27(3–4), 155–180 (1993) CrossRef
go back to reference Vickers, A., Bavister, S., Smith, J.: Personal Impact: What it Takes to Make a Difference. Prentice Hall Life, Harlow (2008) Vickers, A., Bavister, S., Smith, J.: Personal Impact: What it Takes to Make a Difference. Prentice Hall Life, Harlow (2008)
go back to reference Vinen, R.: Thatcher’s Britain: The Politics and Social Upheaval of the 1980s. Simon and Schuster, London (2009) Vinen, R.: Thatcher’s Britain: The Politics and Social Upheaval of the 1980s. Simon and Schuster, London (2009)
go back to reference Vogel, C.M.: Notes on the evolution of design thinking: a work in progress. Des. Manage. Rev. 20(2), 16–27 (2009) CrossRef Vogel, C.M.: Notes on the evolution of design thinking: a work in progress. Des. Manage. Rev. 20(2), 16–27 (2009) CrossRef
go back to reference Wall Street Journal: Oprah Winfrey to film episodes of her show at Sydney Opera House, 14. September (2010) Wall Street Journal: Oprah Winfrey to film episodes of her show at Sydney Opera House, 14. September (2010)
go back to reference Whiteman, J. (Hrsg.): Fulfilling the Promise: what future for franchised car distribution?, ICDP: Chadwick (2000) Whiteman, J. (Hrsg.): Fulfilling the Promise: what future for franchised car distribution?, ICDP: Chadwick (2000)
go back to reference Wilson, J.S., Blumenthal, I.: Managing Brand You: Seven Steps to Creating Your Most Successful Self. American Management Association, New York (2008) Wilson, J.S., Blumenthal, I.: Managing Brand You: Seven Steps to Creating Your Most Successful Self. American Management Association, New York (2008)
go back to reference Wood, E.M.: The Pristine Culture of Capitalism: A Historical Essay on Old Regimes and Modern States. Verso, London (1991) Wood, E.M.: The Pristine Culture of Capitalism: A Historical Essay on Old Regimes and Modern States. Verso, London (1991)
Metadata
Title
Gesellschaftliche Trends und Implikationen für die Automobilindustrie
Author
Anders Parment
Copyright Year
2016
DOI
https://doi.org/10.1007/978-3-658-07887-4_2