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Published in:
2018 | OriginalPaper | Chapter
Gesellschaftliche Verantwortung von Unternehmen aus neoinstitutionalistischer Perspektive
Author : Stephan Bohn
Published in: Gesellschaftliche Verantwortung von Unternehmen in Deutschland
Publisher: Springer Fachmedien Wiesbaden
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In light of the question “What makes organizations so similar?” a theoretical explanation based on the (sociological) neo institutionalism will be proposed to explain why the topic Corporate Social Responsibility (CSR) or social responsibility cannot be ignored by any company. The introduction on the fundamental argument of the neo institutional organizational theory assumes that companies tend to adapt to (partly contradictory) societal expectations. The chapter focusses especially on the tension between social responsibility and economic interests.