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Published in:
2012 | OriginalPaper | Chapter
Getting Started with AdWords
Authors : Bart Weller, Lori Calcott
Published in: The Definitive Guide to Google AdWords
Publisher: Apress
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In this chapter, we will outline the process of creating an AdWords account so that you can get started on the initial account creation process. We will explain the process from a higher level and highlight where else in this book you can look for more information. We will also cover the basics of the AdWords Editor and the AdWords interface. Lastly, we will discuss the pluses and minuses of using AdWords Express. The best way to understand AdWords is to simply dig in, so it’s time to get your hands dirty.