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2024 | OriginalPaper | Chapter

13. Global Service Marketing

Authors : Dirk Klimkeit, Pengji Wang, Huiping Zhang

Published in: International Management in Service Firms

Publisher: Springer International Publishing

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Metadata
Title
Global Service Marketing
Authors
Dirk Klimkeit
Pengji Wang
Huiping Zhang
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-50345-0_13

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