Skip to main content
Top

2009 | OriginalPaper | Chapter

Go to the People: Using Emic Approaches for Cultural Understanding

Author : Wei-Wen Chang

Published in: The Cultural Context of Human Resource Development

Publisher: Palgrave Macmillan UK

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Rapid changes in global society have created frequent interaction across nations in the economic, social, as well as technological spheres and have increased interdependence between cultures (Kiely, 2004; Marquardt & Berger, 2003; World Bank, 2002). Friedman (2006) stated that the world has become flat; globalization after the new millennium has created a flat-world platform where multinational companies, small groups, and individuals can collaborate and compete globally. These contemporary opportunities and challenges have pressed the need for training and development in managing cultural diversity. Today, as the global village continues to shrink, cross-cultural interaction is no longer a fancy trend to latch on to; it is a reality that requires continuous concern.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Metadata
Title
Go to the People: Using Emic Approaches for Cultural Understanding
Author
Wei-Wen Chang
Copyright Year
2009
Publisher
Palgrave Macmillan UK
DOI
https://doi.org/10.1057/9780230236660_2