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Mind & Society

RETRACTED ARTICLE: Going native: Prospects of native advertising development in the ASEAN and BRICS countries

  • 04-03-2022
Published in:
Authors
Larissa Noda
Olga Kolosova
Natalia Levoshich
Еlena Zatsarinnaya
Published in
Mind & Society | Issue 1-2/2023

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Excerpt

The article delves into the burgeoning landscape of native advertising in ASEAN and BRICS countries, examining the unique opportunities and obstacles presented by these dynamic markets. Through a comparative analysis, the publication offers valuable insights into the varying adoption rates and strategies employed by businesses in these regions. Furthermore, it explores the impact of cultural nuances and regulatory environments on the development of native advertising, making it a must-read for professionals seeking to navigate these complex markets effectively.
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previous article RETRACTED ARTICLE: The impact of advertising on social processes
Title
RETRACTED ARTICLE: Going native: Prospects of native advertising development in the ASEAN and BRICS countries
Authors
Larissa Noda
Olga Kolosova
Natalia Levoshich
Еlena Zatsarinnaya
Publication date
04-03-2022
Publisher
Springer Berlin Heidelberg
Published in
Mind & Society / Issue 1-2/2023
Print ISSN: 1593-7879
Electronic ISSN: 1860-1839
DOI
https://doi.org/10.1007/s11299-022-00289-5
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