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2018 | OriginalPaper | Chapter

17. Google AdWords vs. Facebook Ads

Authors : Ingo Kamps, Daniel Schetter

Published in: Performance Marketing

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Kapitel werden die Vor- und Nachteile von Google AdWords und Facebook Ads – den beiden wichtigsten Paid-Media Kanälen – gegenübergestellt. Es werden die Unterschiede und Gemeinsamkeiten herausgearbeitet und es wird aufgezeigt, für welchen Einsatz die eine oder andere Variante besser geeignet ist.

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Title: Google AdWords vs. Facebook Ads
Authors: Ingo Kamps
Daniel Schetter
Publisher: Springer Fachmedien Wiesbaden
Book: Performance Marketing
Print ISBN: 978-3-658-18452-0

Electronic ISBN: 978-3-658-18453-7

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-658-18453-7_17