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2021 | Book

Google for Jobs

How Google Revolutionizes the Job Market and You Benefit in Recruiting

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About this book

Almost all search queries are now made via Google and the search for a new job via Google is also increasing steadily. Thanks to Google for Jobs, Google's claim to offer users the best search experience is now also evident in the job search. Henner Knabenreich presents the most important findings about Google for Jobs and provides important tips and hints for successful use. He shows that companies benefit from an unprecedented opportunity to provide reach - regardless of size, industry and job description. To bring applicants and companies together in the best and fastest possible way is Google's claim. Find out how you as an employer can benefit from this job search here.

The author:

Henner Knabenreich has been working on the career pages and application processes of employers since 2003. As an “employer branding optimizer”, he advises companies on the implementation of career websites, has been promoting the role of SEO in the context of recruiting for years and observes Google's activities in the job market. He is author of the book "Career Websites with Wow! effect" and blogs on an influential HR blog.

This Springer essential is a translation of the original German 1st edition essential, Google for Jobs by Henner Knabenreich published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Table of Contents

Frontmatter
Chapter 1. Introduction
Abstract
Job boards have long since ceased to be the only online channel through which potential applicants can find potential employers when looking for a job. Increasingly, Google is also the first choice when it comes to job search. Since June 2017 job seekers in the USA and gradually job seekers in other countries, have been enjoying a job search and recruiters have been enjoying a reach for employers and a “job placement accelerator” that has never been seen before in this form.
Henner Knabenreich
Chapter 2. An Approach to Google for Jobs
Abstract
As fast as possible, as relevant as possible, the whole thing in the most suitable format: is Google’s standard for the perfect search result. This now also applies to Google’s new job search, which is not a job board, but aggregated search results from job boards or career websites. The whole thing has a massive impact on the way jobs are sought, and consequently on recruiting. Google for Jobs, which (so far) is hardly used, offers companies a previously unprecedented range of applicants.
Henner Knabenreich
Chapter 3. How to Use Google for Jobs for Job Search
Abstract
Google’s goal is to make job searches as easy as possible and to bring applicants and companies together as quickly as possible. For this purpose, Google aggregates job advertisements from external job board and company websites and creates previously unknown transparency in the job market with unique features. For example, the route to the new job can be displayed and applicants can find aggregated employer ratings and salary information. Even the application is done directly from Google. The whole thing is rounded off by a multitude of filter options.
Henner Knabenreich
Chapter 4. Use Potential as an Employer: How to Get in at Google for Jobs
Abstract
Google for Jobs offers companies of all sizes and industries unprecedented visibility and reach. Your jobs can be submitted to Google in a variety of ways: through a third-party job board, ATS provider, job crawler, service provider, or by making your jobs Google Jobs-fit yourself. This may initially involve some effort, but you can outsource this to your IT department or a web agency.
Henner Knabenreich
Chapter 5. Submit the Jobs to Google
Abstract
The preparation of the jobs using a markup scheme is the basis but is no guarantee to be listed on Google for Jobs. It is also necessary to transfer the data via XML Sitemap or Indexing API. Here too, there are a few points to consider to ensure that your jobs also end up with the applicant.
Henner Knabenreich
Chapter 6. Evaluation of Success with Google Analytics and Google Search Console
Abstract
What distinguishes Google for Jobs from many traditional job boards is a previously unknown level of transparency. This refers not only to the overview of job vacancies and aggregated employer ratings and salary information but also to the evaluation of the data itself. Thanks to Google Analytics and the Search Console, you can see immediately how successful your jobs are and where there may be a problem with markup.
Henner Knabenreich
Chapter 7. What Mistakes Companies Are Already Making Today—and How You Can Avoid Them
Abstract
Although Google for Jobs global has now been available for three years, companies around the world continue to make the same mistakes that result in jobs not being displayed or only partially displayed via Google search. These can be avoided by considering the issues outlined in this chapter.
Henner Knabenreich
Chapter 8. What Does Google for Jobs Mean for Job Search, Recruiting—and Job Boards?
Abstract
Google for Jobs will radically change the job search industry. The impact on recruiting is also massive. The first job boards are already reporting a loss of visibility in the Google index, while others are benefiting from additional coverage and more applications. But Google for Jobs has even more impact. After all, the data octopus has such a comprehensive profile of us that Google knows more about us than we can imagine.
Henner Knabenreich
Chapter 9. A Few Words to Conclude
Abstract
For businesses, Google for Jobs offers an unprecedented opportunity to provide reach. Regardless of size, industry, or job description. Virtually the same right for everyone—regardless of budget, because using Google for Jobs is free. Bringing applicants and companies together in the best and fastest way possible is what Google for Jobs is all about. It’s up to you whether you want to use your job postings to create more transparency in the job market or not.
Henner Knabenreich
Backmatter
Metadata
Title
Google for Jobs
Author
Henner Knabenreich
Copyright Year
2021
Electronic ISBN
978-3-658-33113-9
Print ISBN
978-3-658-33112-2
DOI
https://doi.org/10.1007/978-3-658-33113-9

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