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Information Systems Frontiers
Published in: Information Systems Frontiers 6/2018

12-01-2017

Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK

Authors: Roya Gholami, Alemayehu Molla, Suparna Goswami, Christopher Brewster

Published in: Information Systems Frontiers | Issue 6/2018

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Abstract

This study examines the intention of environmentally-oriented social enterprises to continue using Green IS (an eco-localization website here) in Herefordshire located in the West Midlands region of the United Kingdom. The Herefordshire Greenlinks (HGL) Association is a local business community that operates primarily through the HGL Website in order to help local social enterprises find and trade local eco-friendly goods and services. It is an example of a “market-based” approach to solving social and environmental issues that is inspired by a bottom-up view of community development and eco-localization. Based on the theory of uses and gratification of media use and the new environmental paradigm, we propose a research model that outlines the various factors contributing to intention to continue using an eco-localization website. The research model and its associated hypotheses were empirically tested using a dataset generated from a survey of 83 small social enterprises. The results demonstrate the importance of three different types of gratification – content, social and performance gratification as well as users’ environmental concerns in determining the intention to continue using an eco-localization website. This study contributes to the Green IS literature by extending research to the social sector environment, and it also provides practical insight for designers of such community-led eco-localization websites.
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Appendix
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Footnotes
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Metadata
Title
Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK
Authors
Roya Gholami
Alemayehu Molla
Suparna Goswami
Christopher Brewster
Publication date
12-01-2017
Publisher
Springer US
Published in
Information Systems Frontiers / Issue 6/2018
Print ISSN: 1387-3326
Electronic ISSN: 1572-9419
DOI
https://doi.org/10.1007/s10796-016-9733-z

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