Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 1/2011

01-02-2011

Green marketing strategies: an examination of stakeholders and the opportunities they present

Authors: J. Joseph Cronin Jr, Jeffery S. Smith, Mark R. Gleim, Edward Ramirez, Jennifer Dawn Martinez

Published in: Journal of the Academy of Marketing Science | Issue 1/2011

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation, the present research seeks to better understand the role of “green” as a marketing strategy. Through an integration of the marketing, management, and operations literatures, an investigative framework is generated that identifies the various stakeholders potentially impacted through the environmentally friendly efforts of a firm. Specifically, the inter-connected nature of the core business disciplines of marketing, management (both strategy and human resources), and operations are examined as controllable functions within an organization from which strategies can be enacted to affect a firm’s stakeholders. The prior research in these areas is examined to identify potential research opportunities in marketing while also offering a series of representative research questions that can help guide future research in marketing.
previous article The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
Footnotes
1
For the remainder of the paper, we use the triple-bottom line and people/profit/planet (or 3P) concepts interchangeably.
 
Literature
Alexander, G. J., & Buchholz, R. A. (1978). Corporate social responsibility and stock market performance. Academy of Management Journal, 21(3), 479–486.
Anderson, W. T., & Cunningham, H. (1972). The socially conscious consumer. Journal of Marketing, 36, 23–32.
Angell, L. C. (2001). Comparing the environmental and quality initiatives of Badrige Award winners. Production and Operations Management, 10(3), 276–292.
Aragón-Correa, J. A., & Sharma, S. (2003). A contingent resource-based view of proactive environmental strategy. Academy of Management Journal, 28(1), 71–88.
Aragón-Correa, J. A., Matıas-Reche, F., & Senise-Barrio, M. E. (2004). Managerial discretion and corporate commitment to the natural environment. Journal of Business Research, 57, 964–975.
Ashford, N. A., & Heaton, G. R. (1983). Environmental, health, safety, regulation and technological innovation. In C. T. Hill & J. M. Utterback (Eds.), Technological innovation for a dynamic economy. Oxford: Peragon Press.
Aupperle, K. E., Carroll, A. B., & Hatfield, J. D. (1985). An empirical examination of the relationship between corporate social responsibility and profitability. Academy of Management Review, 28(2), 446–463.
Baker, W. E., & Sinkula, J. M. (2005). Environmental marketing strategy and firm performance: effects on new product performance and market share. Journal of the Academy of Marketing Science, 33(4), 461–475.
Banerjee, S. B. (2002). Corporate environmentalism: the construct and its measurement. Journal of Business Research, 55, 177–191.
Bansal, P. (2005). Evolving sustainably: a longitudinal study of corporate sustainable development. Strategic Management Journal, 26(3), 197–218.
Bansal, P., & Hunter, T. (2003). Strategic explanations for ISO 14001 adoption. Journal of Business Ethics, 46(3), 289–299.
Barratt, M. (2004). Understanding the meaning of collaboration in the supply chain. Supply Chain Management, 9(1), 30–42.
Berger, I. E., Cunningham, P. H., & Drumwright, M. E. (2006). Identity, identificaion, and relationship through social alliances. Journal of the Academy of Marketing Science, 34(2), 128–137.
Blackburn, J. D., Guide, V. D., Souza, G. C., & Van Wassenhove, L. N. (2004). Reverse supply chains for commercial returns. California Management Review, 46(2), 6–22.
Bohlen, G. M., Diamantopolous, A., & Schlegelmilch, B. B. (1993). Consumer perceptions of the environmental impact of an industrial service. Marketing Intelligence and Planning, 11(1), 37–48.
Bowen, F. E., Cousins, P. D., Lamming, R. C., & Farukt, A. C. (2001). The role of supply management capabilities in green supply. Production and Operations Management, 10(2), 174–189.
Bowersox, D. J., Closs, D. J., & Stank, T. P. (2000). Ten mega-trends that will revolutionize supply chain logistics. Journal of Business Logistics, 21(2), 1–16.
Brown, T. J., & Dacin, P. A. (1997). The company and the product: corporate associations and consumer product reponses. Journal of Marketing, 61, 68–84.
Brown, B., & Perry, S. (1994). Removing the financial performance halo from Fortune’s “most admired” companies. Academy of Management Journal, 37(5), 1347–1359.
Brummer, J. J. (1991). Corporate social responsibility and legitimacy: An interdisciplinary analysis. New York: Greenwood Press.
Buysse, K., & Verbeke, A. (2003). Proactive environmental strategies: a stakeholder management perspective. Strategic Management Journal, 24(5), 453–470.
Carlson, L., Grove, S. J., & Kangun, N. (1993). A content analysis of environmental advertising claims: a matrix method approach. Journal of Advertising, 22, 27–39.
Carter, C. R., & Carter, J. R. (1998). Interorganizational determinants of environmental purchasing: initial evidence from the consumer products industries. Decision Sciences, 29(3), 659–684.
Carter, C. R., & Dresner, M. (2001). Purchasing’s role in environmental management: cross-functional development of grounded theory. Journal of Supply Chain Management, 37(3), 12–27.
Carter, C. R., & Jennings, M. M. (2004). The role of purchasing in corporate social responsibility: a structural equation analysis. Journal of Business Logistics, 25(1), 145–186.
Carter, C. R., Ellram, L. M., & Tate, W. (2007). The use of social network analysis in logistics research. Journal of Business Logistics, 28(1), 137–168.
Chinander, K. R. (2001). Aligning accountability and awareness for environmental performance in operations. Production and Operations Management, 10(3), 276–291.
Coddington, W. (1993). Environmental marketing: Positive strategies for reaching the green consumer. New York: McGraw-Hill.
Davis, J. J. (1993). Strategies for environmental advertising. Journal of Consumer Marketing, 10, 19–36.
De Ruyter, K., De Jong, A., & Wetzels, M. (2009). Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams. Journal of the Academy of Marketing Science, 37(4), 470–487.
Debo, L. G., Toktay, L. B., & Van Wassenhove, L. N. (2001). Market segmentation and product technology for remanufacturable products. Management Science, 51(8), 1193–1205.
Delmas, M. (2001). Stakeholders and competitive advantage: the case of ISO 14001. Production and Operations Management, 10(3), 343–358.
Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56, 465–480.
Donaldson, T., & Preston, L. E. (1995). The stakeholder theory of the corporation: concepts, evidence, and implications. Academy of Management Review, 20(1), 65–91.
Drumwright, M. E. (1994). Socially responsible organizational buying: environmental concern as a noneconomic buying criterion. Journal of Marketing, 58(3), 1–19.
Elkington, J. (1997). Cannibals with Forks: The triple bottom line of 21st century business. BC, Canada: New Society Publishers.
Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building corporate associations: consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34(2), 147–157.
Fein, S. (1996). Effects of suspicion on attributional thinking and the correspondence bias. Journal of Personality and Social Psychology, 70(6), 1164–1184.
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Boston: Pitman.
Frohlich, M. T., & Westbrook, R. (2001). Arcs of integration: an international study of supply chain strategies. Journal of Operations Management, 19(2), 185–200.
Gattiker, T. F., & Carter, C. R. (2010). Understanding project champions’ ability to gain intra-organizational commitment for environmental projects. Journal of Operations Management, 28(1), 72–85.
Ginsberg, J. M., & Bloom, P. N. (2004). Choosing the right green marketing strategy. MIT Sloan Management Review, 79–84, Fall.
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35, 472–482.
Grinstein, A., & Nisan, U. (2009). Demarketing, minorities, and national attachment. Journal of Marketing, 73(2), 105–122.
Guide, V. D. R., Jr. (2000). Production planning and control for remanufacturing: industry practice and research needs. Journal of Operations Management, 18(4), 467–483.
Guide, V. D. R., Jr., & Van Wassenhove, L. N. (2001). Managing product returns for remanufacturing. Production and Operations Management, 10(2), 142–155.
Guide, V. D. R., Jr., Teunter, R., & Van Wassenhove, L. N. (2003). Matching supply and demand to maximize profits from remanufacturing. Manufacturing and Service Operations Management, 5(4), 303–316.
Gulati, R. (1998). Alliances and networks. Strategic Management Journal, 19(4), 293–317.
Hall, J., & Vredenburg, H. (2005). Managing stakeholder ambiguity. Sloan Management Review, 47(1), 11–13.
Handfield, R., Walton, S. V., Seegers, L. K., & Melnyk, S. A. (1997). Green value chain practices in the furniture industry. Journal of Operations Management, 15(4), 293–315.
Handfield, R., Walton, S. V., Sroufe, R., & Melnyk, S. A. (2002). Applying environmental criteria to supplier assessment: a study in the application of the analytical hierarchy process. European Journal of Operations Research, 141(1), 70–87.
Hart, S. L. (1995). A natural resource based view of the firm. Academy of Management Review, 20(4), 986–1014.
Hart, S. L., Arnold, M., & Day, R. (2000). The business of sustainable forestry: meshing operations with strategic purpose. Interfaces, 30(3), 234–250.
Hillman, A. J., & Keim, G. D. (2001). Shareholder value, stakeholder management, and social issues: what’s the bottom line? Strategic Management Journal, 22, 125–139.
Hunt, C. B., & Auster, E. R. (1990). Proactive environmental management: avoiding the toxic trap. MIT Sloan Management Review, 31(2), 7–18.
Hurley, R. F., & Hult, G. T. (1998). Innovation, market orientation, and organizational learning: an integration and empirical examination. Journal of Marketing, 62, 42–54.
Isbell, T. S. (1991). The backside of TQM: how waste indicates haste. Industrial Engineering, 23(11), 42–45.
Jacobs, B. W., Singhal, V. R., & Subramanian, R. (2010). An empirical investigation of environmental performance and the market value of the firm. Journal of Operations Management, 28(5), 430–441.
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of Marketing, 57, 53–70.
Kangum, N., Carlson, L., & Grove, S. J. (1991). Environmental advertising claims: a preliminary investigation. Journal of Public Policy & Marketing, 10(2), 47–58.
Kassinis, G., & Soteriou, A. C. (2003). Greening the service profit chain: the impact of environmental management practices. Production and Operations Management, 12(3), 386–403.
Kassinis, G., & Vafeas, N. (2006). Stakeholder pressures and environmental performance. Academy of Management Journal, 49, 145–159.
King, A., & Lenox, M. J. (2001). Lean and green: exploring the spillovers from lean production to environmental performance. Production and Operations Management, 10(3), 244–256.
King, A., & Lenox, M. J. (2002). Exploring the locus of profitable pollution reduction. Management Science, 48(2), 289–299.
Kinnear, T., Taylor, J. R., & Ahmed, S. (1974). Ecological concerned consumers: who are they? Journal of Marketing, 38, 2–24.
Klassen, R. D. (2001). Plant-level environmental management orientation: the influence of management views and plant characteristics. Production and Operations Management, 10(3), 257–275.
Klassen, R. D., & Angell, L. C. (1998). An international comparison of environmental management in operations: the impact of manufacturing flexibility in the U.S. and Germany. Journal of Operations Management, 15(23), 177–194.
Klassen, R. D., & Whybark, D. C. (1999). The impact of environmental technologies on manufacturing performance. Academy of Management Journal, 42(6), 599–615.
Kleindorfer, P. R., Singhal, K., & Wassenhove, L. N. V. (2005). Sustainable operations management. Production and Operations Management, 14(4), 482–492.
Kumar, S., & Malegeant, P. (2006). Strategic alliance in a closed-loop supply chain, a case of manufacturer and eco-non-profit organization. Technovation, 26(10), 1127–1135.
Lapre, M. A., Mukherjee, A. S., & van Wassenhove, L. N. (2000). Behind the learning curve: linking learning activities to waste reduction. Management Science, 46(5), 597–611.
Lash, J., & Wellington, F. (2007). Competitive advantage on a warming planet. Harvard Business Review, 85(3), 94–102.
Lawrence, A. T., & Morell, D. (1995). Leading-edge environmental management: Motivation, opportunity, resources, and processes. In J. E. Post (Ed.), Research in corporate social performance and policy, supplement 1 (pp. 99–126). Greenwich: JAI Press Inc.
Lee, S. Y., & Klassen, R. D. (2008). Drivers and enablers that foster environmental management capabilities in small and medium sized suppliers and supply chains. Production and Operations Management, 17(6), 573–586.
Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The effects of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68, 16–32.
Luchs, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The sustainability liability: potential negative effects of ethicality on product preference. Journal of Marketing,74(5), 18–31.
Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70, 1–18.
Maignan, I., & Ferrell, O. C. (2001). Corporate citizenship as a marketing instrument: concepts, evidence, and research directions. European Journal of Marketing, 35(3/4), 457–484.
Majumdar, S., & Marcus, M. A. (2001). Rules vs. discretion: the productivity consequences of flexible regulation. Academy of Management Journal, 44(1), 170–179.
Markley, M. J., & Davis, L. (2007). Exploring future competitive advantage through sustainable supply chains. International Journal of Physical Distribution and Logistics Management, 37(9), 763–774.
Marshall, R. S., & Brown, D. (2003). The strategy of sustainability: a systems perspective on environmental initiatives. California Management Review, 46(1), 101–126.
Mathur, L. K., & Mathur, I. (2000). An analysis of the wealth effects of green marketing strategies. Journal of Business Research, 50(2), 193–200.
McDonough, W., & Braungart, M. (2002). Design for the triple top line: new tools for sustainable commerce. Corporate Environmental Strategy, 9(3), 251–258.
McGuire, J. B., Sundgren, A., & Schneeweis, T. (1988). Corporate social responsibility and firm financial performance. Academy of Management Journal, 31(4), 854–872.
Melnyk, S. A., Sroufe, R. P., & Calantone, R. (2003). Assessing the impact of environmental management systems on corporate and environmental performance. Journal of Operations Management, 21(3), 329–351.
Menguc, B., & Ozanne, L. K. (2005). Challenges of the “green imperative”: a natural resource-based approach to the environmental orientation—business performance relationship. Journal of Business Research, 58(4), 430–438.
Menon, A., & Menon, A. (1997). Enviroprenerial marketing strategy: the emergence of corporate environmentalism as market strategy. Journal of Marketing, 61(1), 51–67.
Mirvis, P. H. (1994). Environmentalism in progressive businesses. Journal of Organizational Change Management, 7(4), 82–100.
Mohr, L. A., Eroglu, D., & Ellen, P. S. (1998). The development and testing of a measure of skepticism toward environmental claims in marketers’ communications. Journal of Consumer Affairs, 32(1), 30–55.
Montabon, F., Sroufe, R., & Narasimhan, R. (2007). An examination of corporate reporting, environmental management practices and firm performance. Journal of Operations Management, 25(5), 998–1014.
Moskowitz, M. (1972). Choosing socially responsible stocks. Business and Society Review, 1, 71–75.
Mostafa, M. M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern, and attitude. International Journal of Consumer Studies, 31(3), 220–229.
Murphy, P. R., & Poist, R. F. (2002). Socially responsible logistics: an exploratory study. Transportation Journal, 41(4), 23–35.
Narver, J. C. (1971). Rational management responses to external effects. Academy of Management Journal, 14(1), 99–115.
Norman, W., & MacDonald, C. (2004). Getting to the bottom of “triple bottom line”. Business Ethics Quarterly, 12, 243–262.
Pagell, M., & Gobeli, D. (2009). How plant managers’ experiences and attitudes toward sustainability relate to operational performance. Production and Operations Management, 18(3), 278–299.
Parket, I. R., & Eilbirt, H. (1975). Social responsibility: the underlying factors. Business Horizons, 18, 5–10.
Perreault, W. D., Jr., & Leigh, L. E. (1989). Reliability of nominal data based on qualitative judgments. Journal of Marketing Research, 26, 135–148.
Pil, F. K., & Rothenberg, S. (2003). Environmental performance as a driver of superior quality. Production and Operations Management, 12(3), 404–415.
Porter, M. E. (1991). Towards a dynamic theory of strategy. Strategic Management Journal, 12(2), 95–117.
Porter, M., & van der Linde, C. (1995). Toward a new conception of the environment-competitiveness relationship. The Journal of Economic Perspectives, 9(4), 97–118.
Pujari, D., Wright, G., & Peattie, K. (2003). Green and competitive: influences on environmental new product development performance. Journal of Business Research, 56(8), 657–674.
Ramus, C. A., & Steger, U. (2000). The roles of supervisory support behaviors and environmental policy in employee ‘ecoinitiatives’ at leading-edge European companies. Academy of Management Journal, 43(4), 605–626.
Razzaque, M. A., & Hwee, T. P. (2002). Ethics and purchasing dilemma: a Singaporean view. Journal of Business Ethics, 35(4), 307–326.
Reinhardt, F. (1999). Market failure and the environmental policies of firms. Journal of Industrial Ecology, 3(1), 9–21.
Roberts, J. A. (1996). Green consumers in the 1990s: profile and implications for advertising. Journal of Business Research, 36, 217–231.
Roberts, S. (2003). Supply chain specific? Understanding the patchy success of ethical source initiatives. Journal of Business Ethics, 44(2–3), 159–170.
Rothenberg, S., Pil, F. K., & Maxwell, J. (2001). Lean, green, and the quest for superior environmental performance. Production and Operations Management, 10(3), 228–243.
Russo, M. V., & Fouts, P. A. (1997). A resource-based perspective on corporate environmental performance and profitability. Academy of Management Journal, 40(3), 534–559.
Sen, S., & Bhattacharya, C. B. (2001). Does Dong good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38, 225–243.
Shrivastava, P. (1995a). Environmental technologies and competitive advantage. Strategic Management Journal, 16(S1), 183–200.
Shrivastava, P. (1995b). Technological transformation and the new competitive landscape. Strategic Management Journal, 16, 183–200.
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising, 14(2), 71–82.
Slater, S. F., & Narver, J. C. (2000). The positive effect of a market orientation on business profitability: a balanced replication. Journal of Business Research, 48, 69–73.
Sroufe, R. (2003). Effects of environmental management systems on environmental management practices and operations. Production and Operations Management, 12(3), 416–431.
Strauss, A., & Corbin, J. (1998). Basics of qualitative research: Techniques and procedures for developing grounded theory (2nd ed.). Thousand Oaks: Sage.
Tanner, C., & Kast, S. W. (2003). Promoting sustainable consumption: determinants of green purchases by Swiss consumers. Psychology & Marketing, 20(10), 883–902.
Teoh, S. H., Welch, I., & Wazzan, C. P. (1999). The effect of socially activist investment policies on the financial markets: evidence from the South African boycott. Journal of Business, 72(1), 35–89.
Ullmann, A. A. (1985). Data in search of a theory: a critical examination of the relationships among social performance, social disclosure, and economic performance of U.S. firms. Academy of Management Review, 10(3), 540–557.
United Nations Environment Programme (UNEP) (2005). Talk the walk: Advancing sustainable lifestyles through marketing and communications. Retrieved June 1, 2010 from www.​unep.​fr.
Vachon, S., & Klassen, R. D. (2006). Extending green practices across the supply chain: the impact of upstream and downstream integration. International Journal of Operations and Production Management, 26(7), 795–821.
van Woensel, T., Creten, R., & Vandaele, N. (2001). Managing the environmental externalities of traffic logistics: the issue of emissions. Production and Operations Management, 10(2), 207–223.
Vance, S. C. (1975). Are socially responsible corporations good investment risks? Management Review, 64, 18–24.
Varadarajan, P. R. (1992). Marketing’s contribution to strategy: the view from a different looking glass. Journal of the Academy of Marketing Science, 20, 323–343.
Vastag, G. (2004). Revisiting ISO 14000 diffusion: a new “look” at the drivers of certification. Production and Operations Management, 13(3), 260–267.
Waddock, S. A., & Graves, S. B. (1997). The corporate social performance-financial performance link. Strategic Management Journal, 18(4), 303–319.
Wagner, T., Lutz, R. J., & Weitz, B. A. (2009). Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing, 73, 77–91.
Webster, F., Jr. (1975). Determining the characteristics of the socially conscious consumer. Journal of Consumer Research, 2, 188–196.
Willard, R. (2008). In M. V. Russo (Ed.), Objection-handling clinic on inhibitors the next wave. Environmental management: Readings and cases (pp. 169–190). Los Angeles: Sage.
Wright, P., & Ferris, S. P. (1997). Agency conflict and corporate strategy: the effect of divestment on corporate value. Strategic Management Journal, 18(1), 77–83.
Yoon, Y., Gurhan-Canli, Z., & Bozok, B. (2006). Drawing inferences about others on the basis of corporate associations. Journal of the Academy of Marketing Science, 34(2), 167–173.
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Journal of Advertising, 24(2), 1–6.
Metadata
Title
Green marketing strategies: an examination of stakeholders and the opportunities they present
Authors
J. Joseph Cronin Jr
Jeffery S. Smith
Mark R. Gleim
Edward Ramirez
Jennifer Dawn Martinez
Publication date
01-02-2011
Publisher
Springer US
Published in
Journal of the Academy of Marketing Science / Issue 1/2011
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-010-0227-0

Other articles of this Issue 1/2011

Journal of the Academy of Marketing Science 1/2011 Go to the issue

OriginalPaper

The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities

OriginalPaper

Market-oriented sustainability: a conceptual framework and propositions

OriginalPaper

Sustainability to support end-to-end value chains: the role of supply chain management

OriginalPaper

Mindful consumption: a customer-centric approach to sustainability

OriginalPaper

Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach

OriginalPaper

How can corporate social responsibility activities create value for stakeholders? A systematic review