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2024 | OriginalPaper | Chapter

Green Purchase Intention in the Air Travel Industry: Influence of Environmental Knowledge and Attitude

Author : Mahmut Bakır

Published in: Green Approaches in Sustainable Aviation

Publisher: Springer Nature Switzerland

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Abstract

The air travel industry is a significant contributor to global CO2 emissions, with projections indicating a substantial increase in demand and emissions by 2050. This chapter delves into the factors influencing green purchase intention in the air travel industry, focusing on the role of environmental knowledge and attitude. It hypothesizes that environmental knowledge positively influences green purchase intention and attitude, and that attitude mediates the relationship between knowledge and purchase intention. Using a quantitative approach and PLS-SEM analysis, the study collected data from airline customers in Turkey. The results highlight the importance of environmental knowledge and attitude in shaping consumer behavior towards eco-friendly air travel options, providing valuable insights for airlines and sustainability professionals.

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Title: Green Purchase Intention in the Air Travel Industry: Influence of Environmental Knowledge and Attitude
Author: Mahmut Bakır
Publisher: Springer Nature Switzerland
Book: Green Approaches in Sustainable Aviation
Print ISBN: 978-3-031-33117-6

Electronic ISBN: 978-3-031-33118-3

Copyright Year: 2024
DOI: https://doi.org/10.1007/978-3-031-33118-3_7

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