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Sales Excellence

Green Transformation des Vertriebs ist ein Muss

  • 01-12-2024
  • Wissenschaft & Innovation
Published in:
Author
Prof. Dr. Anabel Ternès von Hattburg
Published in
Sales Excellence | Issue 12/2024

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Excerpt

Nachhaltiger Wandel im Vertrieb braucht neu ausgerichtete Vertriebsprozesse und Produkte. Dabei geht es um viel mehr als um Regularien.
Prof. Dr. Anabel Ternès von Hattburg
Sie ist Managing Director des Berliner SRH Instituts für Nachhaltiges Management (www.srh-berlin.de) und Präsidentin des Club of Budapest Germany (www.clubofbudapest.com). Sie ist außerdem langjähriges Beiratsmitglied der Sales Excellence sowie mit Wolfgang Grenke Herausgeberin des Springer-Buchs „Nachhaltigkeit heißt für uns Verantwortung“ (2023) und Mit-Autorin des Vahlen-Buchs „Wir schaffen Zukunft!“ (2025).
E-Mail: anabel.ternes@srh.de
© Anabel Ternès von Hattburg
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previous article Systematischer Weg zum Erfolg
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Title
Green Transformation des Vertriebs ist ein Muss
Author
Prof. Dr. Anabel Ternès von Hattburg
Publication date
01-12-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 12/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2389-2

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