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Nachhaltige Industrie

Greenwashing - das muss die Industrie für 2023 wissen

  • 01-06-2023
  • Compliance & Reporting
Published in:
Author
Varena Junge
Published in
Nachhaltige Industrie | Issue 2/2023

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Excerpt

Greenwashing ist längst nicht nur eine irreführende Marketingtaktik, sondern gerät zunehmend ins Visier der Legislative. Die daraus resultierenden Anforderungen wirken sich auf alle Unternehmen entlang der Wertschöpfungskette aus. Umweltdaten werden zur neuen Dimension für Einkäufer, Produktentwickler und Produktionsverantwortliche. Dabei gilt es jetzt, unternehmerischen Pragmatismus und wissenschaftliche Detailschärfe gut zu balancieren. …

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previous article Strukturelle Verankerung von Nachhaltigkeit im Unternehmen
next article Produkte
Title
Greenwashing - das muss die Industrie für 2023 wissen
Author
Varena Junge
Publication date
01-06-2023
Publisher
Springer Fachmedien Wiesbaden
Published in
Nachhaltige Industrie / Issue 2/2023
Print ISSN: 2662-7493
Electronic ISSN: 2662-7507
DOI
https://doi.org/10.1007/s43462-023-0945-2

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