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1. Growth Hacking vs. Growth Management

  • 2017
  • OriginalPaper
  • Chapter
Published in:
Author
Hendrik Lennarz
Published in
Growth Hacking mit Strategie
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Ist „Growth Hacking“ das nächste große Ding wie damals Web 2.0 und Social Media? Oder doch nur ein weiteres Buzzword in der digitalen Szene? Selbst erfahrene Produkt- und Marketing-Experten tun sich mit der Einordnung des Begriffs oftmals noch sehr schwer. Manche halten Growth Hacking für das clevere Befeuern aller verfügbaren Online-Marketing-Methoden, andere wiederum als Synonym für virales Marketing. Beides ist nicht das, was echte Growth Hacker unter Growth Hacking verstehen. Aber was genau ist es?

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next chapter Agile Transformation
Title
Growth Hacking vs. Growth Management
Author
Hendrik Lennarz
Copyright Year
2017
Book
Growth Hacking mit Strategie

Print ISBN: 978-3-658-16230-6

Electronic ISBN: 978-3-658-16231-3

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-16231-3_1
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