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2. Grundlagen der Generativen KI

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Bernhard Wecke
Published in
Wachstum durch den Einsatz von Generativer KI
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Generative KI geht über die Nachahmung menschlichen Verhaltens hinaus und ist in der Lage, selbstständig neue Inhalte wie Texte, Bilder und Musik zu generieren. Von besonderer Bedeutung sind dabei Deep-Learning-Modelle und Large Language Models (LLMs), die in verschiedenen Bereichen, insbesondere im Marketing, Anwendung finden. Der Einsatz von Generativer KI hat jedoch auch (vor allem rechtliche) Grenzen und bringt zudem ethische Herausforderungen mit sich.

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previous chapter Die Relevanz von Generativer Künstlicher Intelligenz
next chapter Tools & Anwendungen
Title
Grundlagen der Generativen KI
Author
Bernhard Wecke
Copyright Year
2024
Book
Wachstum durch den Einsatz von Generativer KI

Print ISBN: 978-3-658-44040-4

Electronic ISBN: 978-3-658-44041-1

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-44041-1_2