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2017 | OriginalPaper | Chapter

13. Grundlagen der Mitarbeiterbindung

Author : Uwe Peter Kanning

Published in: Personalmarketing, Employer Branding und Mitarbeiterbindung

Publisher: Springer Berlin Heidelberg

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Zusammenfassung

Gute Mitarbeiter sollen möglichst dauerhaft an das Unternehmen gebunden werden. Dies gilt umso mehr, wenn der Arbeitsmarkt keine ausreichend qualifizierten Personen in hinreichender Menge zur Verfügung stellt. Eine positive Bindung der Mitarbeiter an das Unternehmen basiert auf dem Zusammenspiel dreier Phänomene: Arbeitszufriedenheit, soziale Identifikation und Commitment. Die Arbeitszufriedenheit bezieht sich auf die Frage, inwieweit der Arbeitgeber in der Lage ist, die Erwartungen seiner Mitarbeiter z. B. im Hinblick auf das Führungsverhalten oder die Kollegialität der Mitarbeiter zu erfüllen. Eine hohe soziale Identifikation liegt vor, wenn die Mitarbeiter ihre berufliche Rolle als Teil ihrer eigenen Selbstdefinition annehmen. Von Commitment ist schließlich die Rede, wenn sich die Mitarbeiter emotional mit ihrem Arbeitgeber verbunden fühlen (affektives Commitment). Je stärker Arbeitszufriedenheit, soziale Identifikation und Commitment ausfallen, desto größer ist die Wahrscheinlichkeit, dass die Mitarbeiter im Unternehmen verbleiben.

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Title: Grundlagen der Mitarbeiterbindung
Author: Uwe Peter Kanning
Publisher: Springer Berlin Heidelberg
Book: Personalmarketing, Employer Branding und Mitarbeiterbindung
Print ISBN: 978-3-662-50374-4

Electronic ISBN: 978-3-662-50375-1

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-662-50375-1_13