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2019 | OriginalPaper | Chapter

3. Grundlagen des Customer Experience Managements

Author : Alexander Tiffert

Published in: Customer Experience Management in der Praxis

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Kapitel erfolgt eine komprimierte Darstellung der Grundlagen des Customer Experience Managements. Dazu werden zunächst typische Ziele eines Customer Experience Managements besprochen (Abschn. 3.1). Ebenso werden verschiedene Begriffe erläutert, die in diesem Zusammenhang relevant sind (Abschn. 3.2). Am Ende des Kapitels wird noch darauf eingegangen, wie Kundenzufriedenheit und Kundenbegeisterung entstehen (Abschn. 3.3).

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Metadata
Title
Grundlagen des Customer Experience Managements
Author
Alexander Tiffert
Copyright Year
2019
Book
Customer Experience Management in der Praxis

Print ISBN: 978-3-658-27330-9

Electronic ISBN: 978-3-658-27331-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-27331-6_3