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Sales Excellence

Gute Planung entscheidet über den Vertriebserfolg

  • 01-04-2020
  • Betriebspraxis & Führung
Published in:
Author
Sylvia Meier
Published in
Sales Excellence | Issue 4/2020

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Excerpt

Sowohl im Vertrieb als auch im Controlling spielen Forecasts eine wichtige Rolle. Häufig sind die Planungsszenarien jedoch nicht präzise genug. In der Realität zeigen sich zwischen Planung und Umsetzung oft deutliche Unterschiede. Wie kann der Vertrieb seinen Forecasting-Prozess gestalten und optimieren? …

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Title
Gute Planung entscheidet über den Vertriebserfolg
Author
Sylvia Meier
Publication date
01-04-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 4/2020
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-020-0286-x

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