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Sales Excellence

Gutscheine als Added Value für Kunden

  • 01-06-2016
  • Rubriken
Published in:
Authors
Maximilian Wagner
Christoph Schmitz
Univ.-Prof. Dr. Anton Meyer
Published in
Sales Excellence | Issue 3/2016

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Excerpt

Gutscheine als Anreizmaßnahme sind auf dem Vormarsch, da sie zahlreiche Vorteile für Kunden und Unternehmen bieten. Der Gutschein Index 2016 gibt einen Überblick über die Effektivität und Effizienz dieses Marketing-Tools und liefert so zahlreiche Implikationen zum erfolgreichen Einsatz von Gutscheinen. …

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previous article Rubriken
next article Treiber und Bremsen für Wachstum im Vertrieb
Title
Gutscheine als Added Value für Kunden
Authors
Maximilian Wagner
Christoph Schmitz
Univ.-Prof. Dr. Anton Meyer
Publication date
01-06-2016
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 3/2016
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-016-0049-x
This content is only visible if you are logged in and have the appropriate permissions.

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