The relationship between price, quality and country of origin has not been fully explored. Recent attention to Japanese management styles and quality control measures could produce a generalized enhanced belief of product quality. Research indications were that a "halo effect" does exist bolstering the pervasive image of Japanese goods. This was found even when the Japanese product was of lesser price. It was interesting that nationalism appeared to be a dominant factor when price and quality were constant. It seemed that Americans desire to purchase domestic goods, but not at the expense of perceived inferior quality.
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