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2022 | OriginalPaper | Chapter

9. Harnessing Mobile Technologies for Healthy Living: A Case Study on Smoking Cessation

Authors : Koel Ghorai, Pradeep Ray

Published in: Technology Entrepreneurship and Sustainable Development

Publisher: Springer Nature Singapore

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Abstract

Mobile technologies (symbolized by the ubiquitous mobile phone) offer many opportunities for entrepreneurship as evidenced from thousands of apps made available through the appstores. This chapter discusses the role of entrepreneurship through the development and deployment of innovative mobile apps for motivating people to follow a healthy lifestyle, e.g., giving up smoking. The chapter highlights emerging multi-disciplinary innovative techniques, such as Persuasive System Design (PSD) in the development of such mobile apps. Similar innovations are happening in various other applications related to healthy living, such as exercising, diet management, and health condition monitoring. Lastly, this chapter also shows that entrepreneurship is now widely embraced not only for profits, but also for social service. Hence many mobile apps (e.g., for smoking cessation) are encouraging social entrepreneurship.

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Metadata
Title
Harnessing Mobile Technologies for Healthy Living: A Case Study on Smoking Cessation
Authors
Koel Ghorai
Pradeep Ray
Copyright Year
2022
Publisher
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-19-2053-0_9