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9. Harnessing Mobile Technologies for Healthy Living: A Case Study on Smoking Cessation

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Koel Ghorai
Pradeep Ray
Published in
Technology Entrepreneurship and Sustainable Development
Publisher
Springer Nature Singapore

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Abstract

The chapter delves into the potential of mobile technologies, particularly mobile phones, in transforming healthcare delivery. It focuses on the development of mHealth services for smoking cessation, presenting an innovative intervention design framework that leverages mobile phones to provide ubiquitous access to health services. The chapter discusses the significance of perceived service quality in mHealth environments and its impact on patient satisfaction, continuance intentions, and quality of life. It also explores the entrepreneurship opportunities in mHealth, using the Business Model Canvas to analyze the mHealth Smoking Cessation Service. The chapter is based on the M.Phil thesis of Ghorai and provides a detailed analysis of the role of mobile phones in promoting wellness through smoking cessation, including a discussion on emerging innovations and multi-intervention strategies.
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previous chapter The Role of Technology Entrepreneurship in Facilitating Corporate Donations: A Model for B2B Social e-Business Development
next chapter Linking Climate Action and Sustainable Development Goals by Activating Co-Benefits
Title
Harnessing Mobile Technologies for Healthy Living: A Case Study on Smoking Cessation
Authors
Koel Ghorai
Pradeep Ray
Copyright Year
2022
Publisher
Springer Nature Singapore
Book
Technology Entrepreneurship and Sustainable Development

Print ISBN: 978-981-19-2052-3

Electronic ISBN: 978-981-19-2053-0

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-981-19-2053-0_9
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