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2024 | OriginalPaper | Chapter

Hovland, Janis & Kelley (1953): Communication and Persuasion

Author : Thomas Koch

Published in: Schlüsselwerke für die Strategische Kommunikationsforschung

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Carl Hovland, Irving Janis und Harold Kelley stellen in dem Schlüsselwerk verschiedene Studien vor, die Wirkungen persuasiver Kommunikation analysieren. Die Autoren und deren Forschungsgruppen führten diese Untersuchungen im Rahmen des sog. „Yale Communication and Attitude Change Programs“ durch. Dieses, von der Rockefeller Foundation umfänglich geförderte, Programm sollte erforschen, wie sich Einstellungen, Intentionen und Verhalten erfolgreich beeinflussen lassen. Die im Buch berichteten Befunde zeigen, dass verschiedene Merkmale der Quelle, der persuasiven Nachricht selbst und Eigenschaften der Rezipierenden die Effektivität persuasiver Kommunikation moderieren.

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previous chapter Friestad & Wright (1994): The Persuasion Knowledge Model

next chapter Kahneman (2012): Schnelles Denken, langsames Denken

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Title: Hovland, Janis & Kelley (1953): Communication and Persuasion
Author: Thomas Koch
Publisher: Springer Fachmedien Wiesbaden
Book: Schlüsselwerke für die Strategische Kommunikationsforschung
Print ISBN: 978-3-658-45291-9

Electronic ISBN: 978-3-658-45292-6

Copyright Year: 2024
DOI: https://doi.org/10.1007/978-3-658-45292-6_33