Top

Quality & Quantity

Published in:

01-09-2014

How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type

Authors: Daejoong Kim, Jang-Hyun Kim, Yoonjae Nam

Published in: Quality & Quantity | Issue 5/2014

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

This study examines the corporate dialogic uses of four types of social networking sites (SNSs) (Facebook, Twitter, YouTube, and LinkedIn) with the public and their differences by industry type. The results suggest that corporations have integrated SNS uses, and use SNSs in different ways according to the characteristics and purposes provided by each SNS. In most cases, retailers and communications and transportation companies actively use SNSs and frequently interact with the public. In addition, Facebook was the leading tool for the dialogic feedback loop, as the dialogic interaction index of Facebook was much higher than that of Twitter.

previous article Volatility linkages in the spot and futures market in Australia: a copula approach

next article Interviewing and surveying over the phone: a reflexive account of a research on parenting

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Bortree, D., Seltzer, T.: Dialogic strategies and outcomes: an analysis of environmental advocacy groups’ Facebook profiles. Public Relat. Rev. 35(3), 317–319 (2009)CrossRef

Kent, M.L., Taylor, M.: Building dialogic relationships through the World Wide Web. Public Relat. Rev. 24, 321–334 (1998)

Kent, M., Taylor, M., White, W. : The relationship between web site design and organization responsiveness to stakesholders. Public Relat. Rev. 29(1), 63–77 (2003)

Kim, D., Nam, Y.: Corporate relations with environmental organizations represented by hyperlinks on the Fortune global 500 companies’ websites. J. Bus. Ethics. 105(4), 475–487 (2012)

Kim, S., Park, J., Wertz, E.K.: Expectation gaps between stakeholders and web-based corporate public relations efforts: focusing on Fortune 500 corporate web sites. Public Relat. Rev. 36, 215–221 (2010)CrossRef

Liu, Y., Shrum, L.J.: What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. J. Advert. 31(4), 53–64 (2010)CrossRef

Mauri, A.J., Michaels, M.P.: Firm and industry effects within strategic management: an empirical examination. Strateg. Manag. J. 19, 211–219 (1998)CrossRef

McCorkindale, T.: Can you see the writing on my wall? A content analysis of the Fortune 50‘s Facebook social networking sites. Public Relat. J. 4(3) (2010). Retrieved from http://www.prsa.org/Intelligence/PRJournal/Documents/content_analysis_of_the_fortune_50s_facebook.pdf.

Rybalko, S., Seltzer, T.: Dialogic communication in 140 characters or less: how Fortune 500 companies engage stakeholders using Twitter. Public Relat. Rev. 36, 336–341 (2010)CrossRef

Sweetser, K.D., Lariscy, R.W.: Candidates make good friends: an analysis if candidates’ uses of Facebook. Int. J. Strateg. Commun. 2, 175–198 (2008)CrossRef

Taylor, M., Kent, M.L., White, W.J.: How activist organizations are using the Internet to build relationships. Public Relat. Rev. 27, 263–284 (2001)CrossRef

Thackeray, R., Neiger, B.L., Hanson, C.L., McKenzie, J.F.: Enhancing promotional strategies within social marketing programs: use of Web 2.0 Social Media. Health Promot. Pract. 9(4), 338–343 (2008)CrossRef

Waters, R.D., Burnett, E., Lamm, A., Lucas, J.: Engaging stakeholders through social networking: how nonprofit organizations are using Facebook. Public Relat. Rev. 35, 102–106 (2009)CrossRef

Wright, D.K., Hinson, M.D.: Examining how public relations practitioners actually are using social media. Public Relat. J.l 3(3), 1–33 (2009a)

Wright, D.K., Hinson, M.D.: An updated look at the impact of social media on public relations practice. Public Relat. J. 3(2), 1–27 (2009b)

Title: How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type
Authors: Daejoong Kim
Jang-Hyun Kim
Yoonjae Nam
Publication date: 01-09-2014
Publisher: Springer Netherlands
Published in: Quality & Quantity / Issue 5/2014
Print ISSN: 0033-5177
Electronic ISSN: 1573-7845
DOI: https://doi.org/10.1007/s11135-013-9910-9

Springer Professional

Abstract

Please log in to get access to your license.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Other articles of this Issue 5/2014

Inference of the Russian drug community from one of the largest social networks in the Russian Federation

Ethnographic studies of social causation: observing conjunctures of action sequences in particular settings

Assessment of meaningful change in routine outcome measurement (ROM) with a combination of a longitudinal and a ‘classify and count’ approach

A statistical study of racism in English football

Socioeconomic inequality in health-related behaviors: a lifestyle approach

Methods of soliciting self-reported chronic conditions in population surveys: don’t ask, don’t report?