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Published in: Journal of Business Ethics 3/2022

03-02-2022 | Original Paper

How Human–Chatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment

Authors: Yuanyuan Zhou, Zhuoying Fei, Yuanqiong He, Zhilin Yang

Published in: Journal of Business Ethics | Issue 3/2022

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Abstract

Interactions between human beings and chatbots are gradually becoming part of our everyday social lives. It is still unclear how human–chatbot interactions (HCIs), compared to human–human interactions (HHIs), influence individual morality. Building on the dual-process theory of moral judgment, a secondary data analysis (Study 1), and two scenario-based experiments (Studies 2 and 3) provide sufficient evidence that HCIs (vs. HHIs) support utilitarian judgments (vs. deontological judgments), which reduce participants' donation amount. Study 3 further demonstrates that the negative effects of HCIs can be attenuated by inducing a social-oriented (vs. task-oriented) communication style in chatbots’ verbal language designs. These findings highlight the negative impacts of HCIs on relationships among human beings and suggest a practical intervention for nonprofit organization managers.
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Metadata
Title
How Human–Chatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment
Authors
Yuanyuan Zhou
Zhuoying Fei
Yuanqiong He
Zhilin Yang
Publication date
03-02-2022
Publisher
Springer Netherlands
Published in
Journal of Business Ethics / Issue 3/2022
Print ISSN: 0167-4544
Electronic ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-022-05045-w

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