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01-07-2023 | 125 Years ATZ

How New Players Will Change the Automobile Market in Europe

Authors: Sabine Jud, Wolfgang Wrann

Published in: ATZ worldwide | Issue 7-8/2023

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Excerpt

The European automobile market is on the cusp of significant transformation, driven by the electrification of vehicles and the impending ban on combustion engines by 2035. Traditional industry leaders are not the only ones poised to benefit; new players, including start-ups and Chinese manufacturers, are entering the market with innovative strategies and products. Magna's analysis reveals how these new entrants are targeting various market segments, from urban mobility solutions to off-road vehicles. The article delves into the competitive landscape, highlighting the unique challenges and opportunities faced by these new players. It also examines the impact of their entry on the established manufacturers and the broader industry. With a focus on both technical innovations and market strategies, the article offers a detailed look at how the European automotive industry is set to change in the coming years.
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Metadata
Title
How New Players Will Change the Automobile Market in Europe
Authors
Sabine Jud
Wolfgang Wrann
Publication date
01-07-2023
Publisher
Springer Fachmedien Wiesbaden
Published in
ATZ worldwide / Issue 7-8/2023
Electronic ISSN: 2192-9076
DOI
https://doi.org/10.1007/s38311-023-1518-7

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