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2019 | OriginalPaper | Chapter

How People Browse Mobile News Feed? A Study for Mobile News Feed Design

Authors : Hui Li, Nan Chen, Minjuan Zhou, Chenyi He, Jingbo Li, Yujie Shi

Published in: Cross-Cultural Design. Methods, Tools and User Experience

Publisher: Springer International Publishing

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Abstract

With the widespread emergence of “feed” in mobile Internet products, their competition for users and their usage time has become increasingly fierce, which makes improving the feed reading experience important. This research focuses on the news feed of Chinese news applications (apps) and attempts to provide an integrated picture of user experience with mobile news feed. The research was conducted in two phases. In the first stage, we explored users’ demands on mobile news feed and extracted important factors affecting users’ preference for products through in-depth interviews. Excluding the influence of news contents, the graphic layout and image quality, ancillary information, and template combination play important roles in users’ preference for products. On this basis, the template combination was further studied with an eye-tracking experiment. Results of eye-tracking data and subjective evaluation of six combinations show that templates and their combination influence users’ browsing behaviors and their subjective evaluation. It is a good choice to combine large-picture template with consecutive single-picture templates or consecutive three-picture ones since it can be well integrated. When consecutive three-picture templates work with one single-picture template, the score on users’ satisfaction of “good organization” is low, and the single-picture template is more likely to be ignored by the user, which greatly weakens the value of this piece of news. The research results provide design suggestions for the news feed of mobile news apps.

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Metadata
Title
How People Browse Mobile News Feed? A Study for Mobile News Feed Design
Authors
Hui Li
Nan Chen
Minjuan Zhou
Chenyi He
Jingbo Li
Yujie Shi
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-030-22577-3_18