Top

Published in:

2016 | OriginalPaper | Chapter

1. Human Resources Marketing and Recruiting: Introduction and Overview

Author : Nicole Dessain

Published in: Handbook of Human Resources Management

Publisher: Springer Berlin Heidelberg

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

Rapid economic changes, skill shortages, changing candidate expectations, new technologies, and the advent of better people analytics are key factors that impact how organizations recruit talent in today’s globalized society.

However, most recruiting organizations are not prepared for this rapidly changing environment. According to a recent study, only 13 % of the 297 companies surveyed believe that their recruiting function is fully optimized (Erickson et al. (2014) High-impact talent acquisition – findings and maturity Model. Retrieved from http://marketing.bersin.com/talent-acquisition-systems-2014.html).

This chapter will provide Human Resources and business leaders with a comprehensive overview of key aspects of high-performance recruiting as well as tactical tips and tricks on how to optimize the function.

Readers will gain the following insights from this overview chapter:

Learn about the history and definition of HR Marketing and Recruiting
Identify key pillars of a strategic recruiting function
Consider the perspectives of various stakeholder groups, especially those of the candidate and hiring manager
Calculate the business case for investment in HR Marketing and Recruiting
Identify key metrics to measure the performance of recruiting
Learn about different candidate sourcing channels and how to optimize the source mix
Understand legal considerations and learn about key risks to recruiting such as selection bias and brand exposure
Learn about organizational models for structuring of the recruiting function
Identify ways to optimize the recruiting process
Understand how technology can enable the recruiting process
Learn about future trends that are impacting HR Marketing and Recruiting

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

next chapter Human Resources Marketing and Recruiting: Essentials of Employer Branding

Bryant A (2013) In head-hunting, big data may not be such a big deal. The New York Times. http://mobile.nytimes.com/2013/06/20/business/in-head-hunting-big-data-may-not-be-such-a-big-deal.html?_r=0. Accessed 27 Oct 2014

Cantrell SM, Smith D (2010) Workforce of one. Harvard Business Press, Boston

Crispin G, Mehler M (2013) Sources of hire 2013: perception is reality. Retrieved from http://www.careerxroads.com/news/SourcesOfHire2013.pdf

Engler S (2014) Bridging the CHRO/CFO divide: 5 steps to a more powerful partnership. In: CEB Blogs. CEB. https://www.executiveboard.com/blogs/bridging-the-chrocfo-divide-5-steps-to-more-powerful-partnership/?business_line=finance. Accessed 25 Oct 2014

Erickson R, Lamoureux K, Moulton D (2014) High-impact talent acquisition – findings and maturity model. Retrieved from http://marketing.bersin.com/talent-acquisition-systems-2014.html

Halzack S (2014) How Capital One is using data analysis to shape its job interview and hiring process. In: The Washington Post. http://www.washingtonpost.com/business/on-it/how-capital-one-is-using-data-analysis-to-shape-its-job-interview-and-hiring-process/2014/05/30/. Accessed 26 Aug 2015

Harris Interactive (2013) More than half of companies in the top ten world economies have been affected by a bad hire, according to CareerBuilder Survey. In: CareerBuilder. http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12/31/2013&id=pr757&sd=5/8/2013. Accessed 25 Oct 2014

Harris Poll (2014) Number of employers passing on applicants due to social media posts continues to rise, according to new CareerBuilder Survey. In: CareerBuilder. http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014. Accessed 28 Oct 2014

Inside Zappos (2014) No more job postings?! What’s up with that? In: Inside Zappos web site. https://jobs.zappos.com/insider_faq. Accessed 27 Oct 2014

Manjoo F (2014) Exposing hidden bias at Google. In: The New York Times. http://www.nytimes.com/2014/09/25/technology/exposing-hidden-biases-at-google-to-improve-diversity.html?_r=0. Accessed 26 Oct 2014

Mester R (2014) The state of in-house recruiting. Retrieved from http://www.slideshare.net/eremedia/state-of-recruiting-spring-ere-final-42214

Miller C (2014) The intersection of HR & marketing: employee advocacy. In: ERE.Net. ERE Media, Inc. http://www.ere.net/2014/10/28/the-intersection-of-hr-marketing-employee-advocacy/. Accessed 29 Oct 2014

National Conference of State Legislatures (2014) Employer access to social media usernames and passwords. http://www.ncsl.org/research/telecommunications-and-information-technology/employer-access-to-social-media-passwords-2013.aspx. Accessed 28 Oct 2014

Potentialpark (2011) Mobile recruiting: a thriving trend amongst job seekers. Retrieved from http://www.potentialpark.com/wp-content/uploads/2011/12/Potentialpark-Results-Release-2011-Mobile-Recruitment.pdf

Potentialpark (2013) Online recruitment: “match me if you can”. Retrieved from http://www.potentialpark.com/wp-content/uploads/2013/02/OTaC-2013-Global-Results-Release.pdf

Raphael T (2014) The 2014 ERE recruiting excellence award winners. In: ERE.Net. ERE Media, Inc. http://www.ere.net/2014/03/19/the-2014-ere-recruiting-excellence-award-winners/. Accessed 28 Oct 2014

Reuben E, Sapienza P, Zingales L (2014) How stereotypes impair women’s careers in science. In: Proceedings of the National Academy of Sciences of the United States of America. http://www.pnas.org/content/111/12/4403.abstract. Accessed 26 Oct 2014

Singh R (2008) History of Recruiting: Part I. In: ERE.Net.ERE Media, Inc. http://www.eremedia.com/ere/history-of-recruiting-part-i/. Accesses 26 Aug 2015

Smith M (2013) What is a talent community in 2013? In: ERE.Net. ERE Media, Inc. http://www.ere.net/2013/05/08/what-is-a-talent-community-in-2013/. Accessed 28 Oct 2014

Sullivan J (2005) Cost of vacancy formulas for recruiting and retention managers. In: ERE.Net. ERE Media, Inc. http://www.ere.net/2005/07/25/cost-of-vacancy-formulas-for-recruiting-and-retention-managers/. Accessed 28 Oct 2014

Talent Board (2014) Talent board reveals 2013 candidate experience research. In: Market Wired. Marketwire L.P. http://www.marketwired.com/press-release/talent-board-reveals-2013-candidate-experience-research-1887895.htm. Accessed 25 Oct 2014

Ulrich D (1997) Human resource champions: the next agenda for adding value and delivering results

Zapar S (2014) @InsideZappos – a journey of a thousand miles begins today. In: LinkedIn Pulse. LinkedIn. https://www.linkedin.com/pulse/article/20140317135006-460284--insidezappos-a-journey-of-a-thousand-miles-begins-today. Accessed 28 Oct 2014

Title: Human Resources Marketing and Recruiting: Introduction and Overview
Author: Nicole Dessain
Publisher: Springer Berlin Heidelberg
Book: Handbook of Human Resources Management
Print ISBN: 978-3-662-44151-0

Electronic ISBN: 978-3-662-44152-7

Copyright Year: 2016
DOI: https://doi.org/10.1007/978-3-662-44152-7_1