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Sales Excellence

Hybriden Vertrieb gut ausbalancieren

  • 01-10-2022
  • Führung & Motivation
Published in:
Author
Peter Schreiber
Published in
Sales Excellence | Issue 10/2022

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Excerpt

Notgedrungen mussten 2020 im B2B-Vertrieb gewohnte Wege der Markt- und Kundenbearbeitung verlassen werden. Der Vertrieb entdeckte neue Möglichkeiten wie Video-Calls, virtuelle Messen und Homeoffice. Hybride Verkaufsprozesse haben sich entwickelt. Diese müssen in Vertriebsteams jedoch markt- und mitarbeiterorientiert gut ausbalanciert werden. …

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previous article Fashion-Vertrieb im Metaverse
next article Wie Sales und Marketing von Customer Experience profitieren
Title
Hybriden Vertrieb gut ausbalancieren
Author
Peter Schreiber
Publication date
01-10-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 10/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-1540-1

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