2011 | OriginalPaper | Chapter
Identifying the Common Elements of a Commercial Website by Semantic Ontology
Author : Tirayu Songvetkasem
Published in: Future Information Technology
Publisher: Springer Berlin Heidelberg
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The main objective of this research was to examine the structure and content of a commercial website as well as identify the common elements between these websites by using the ontology concept. A semantic approach was employed, in order to describe the structure and classify the content in a commercial website. The objectives of each website were examined by professionals from advertising agencies who have more than one decade of experience in building a commercial website. The ontology of each website was developed based on website’s objectives. Common elements were found in the results of the experiment. However, there was a wide range of properties in a same type of element.